In this episode of Classeek 15', host Jack Pepper sits down with Alexandra Knight, founder of Knight Classical and a leading artist manager who became a director at ICA by the age of just 28. With a background that spans top agencies, prestigious orchestras, and a formative education at Oxford, Alexandra brings a sharp and honest perspective to the real-life challenges of building a career in classical music—both as a performer and behind the scenes.

She shares candid insights into what artists often struggle with most, from securing concerts to staying visible in a crowded industry. Alexandra breaks down the balance between artist and agent, the non-negotiable role of digital presence, and why understanding the music business—not just the music profession—is now essential. Her advice is clear: success today requires a proactive mindset, creative storytelling, and a willingness to embrace the less glamorous side of career-building.

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Music: J. Martinez Campos

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In this episode of Classeek 15', host Jack Pepper sits down with Geoffrey John Davies, the founder, CEO, and Editor-in-Chief of The Violin Channel, the world’s leading classical music news platform. What began as a spontaneous upload from a living room in Brisbane has evolved into a New York–based hub reaching over 2 million viewers per month, with 17 musicians on staff and major collaborators like Carnegie Hall and the New York Philharmonic.

Geoffrey shares the remarkable story of turning a social media hobby into a full-scale business, including how he took the leap to New York with just a year’s savings, built a loyal advertiser base, and navigated early industry resistance. From staying true to your essence as an artist to treating your career like a brand, his advice offers a candid look at both the risks and rewards of forging your own path in the classical world.

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Music: J. Martinez Campos

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In this episode of Classeek 15', renowned cellist Steven Isserlis shares his experiences as a traveling soloist, balancing a demanding performance schedule with practice, writing, and creative projects.

From navigating flight delays and jet lag to finding stability in an unpredictable lifestyle, Steven reflects on the realities of a musician’s life on the move. He also offers insights into practice, self-doubt, and the role of social media in a modern classical career.

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Music: J. Martinez Campos

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