Clarity: Why Your Customer Must Be the Hero

Most brands lose the attention of their audience for one simple reason: confusion.

This episode introduces the core principle behind effective communication and the StoryBrand SB7 Framework the customer must always be the hero of the story, not the brand.

You’ll learn why the human brain rejects unclear messages, how narrative structure creates instant engagement, and what shifts a brand must make to be understood, remembered, and chosen.

If your message looks beautiful but fails to cut through the noise, this episode explains why and what to do next.