In this episode of Circling The Drain, Johnny B, Jay Harper, and Jim McCarthy dive deep into the evolution of media: from old-school radio and movie theaters to long-form podcasts and YouTube creators. They talk Joe Rogan’s three-hour conversations, why podcasts feel more authentic than corporate radio, the rise of independent creators, and how celebrities have lost their monopoly on “cool.”
Along the way, they share classic Nashville industry stories, memorable movie-theater moments, and real talk about niches, sponsors, and the future of podcasting. If you love behind-the-scenes media talk, Music City lore, and smart banter about where content is headed, this one’s for you.
Timed highlights (chapters)
00:00 – Why long-form podcasts work and the Joe Rogan effect
01:00 – Welcome to Circling The Drain and hitting 1,000 Facebook followers
02:15 – Live event plans, swag, and possible dancing “girls”
03:10 – Why podcasts feel more real than corporate radio
05:35 – Borrowing the casual Joe Rogan-style intro for their own show
06:50 – Saving Nashville’s stories so they don’t “circle the drain”
08:50 – Donald Trump, Joe Rogan, Bill Clinton, and the politics of “being cool”
12:00 – How podcasts bypass mainstream media gatekeepers
13:55 – Relaxed rooms, real stories, and uncensored guest moments
14:58 – Sponsors, networks, and the cost of giving up independence
16:40 – Indie podcasters, Casey Anthony, and what you can’t air
18:30 – Releases, legal gray areas, and learning from Howard Stern
21:25 – Does a podcast really need video to succeed?
22:50 – Radio faces, self-deprecating humor, and old radio war stories
24:20 – Too many podcasts? Why niche and interest-based content win
27:15 – The decline of movie theaters and the streaming habit
28:50 – Marvel, Star Wars, and the magic of audience reactions
31:20 – Missing the big moment because you had to hit the bathroom
32:40 – Jaws, The Exorcist, and when movies truly scared people
33:45 – What we lose when we lose the shared theater experience
34:55 – New media vs Hollywood and the Markiplier “Iron Lung” moment
38:00 – How TV shows like “Nashville” reshaped the city’s image
40:20 – Behind-the-scenes Nashville TV stories and diva moments
45:00 – Reese Witherspoon, Music Row, and early film memories
50:20 – Modern TV, Law & Order, and aging into “get off my lawn”
51:40 – Schitt’s Creek, Christopher Guest mockumentaries, and Spinal Tap 2
53:00 – What podcasts the guys actually listen to
55:20 – Interest-based media, Gary V, and why you must aircheck yourself
56:40 – Joe Rogan, business pods, and the power of authenticity
58:00 – Johnny B’s favorite artist podcasts and “jacking around”
58:45 – Launching a niche redfishing podcast: Setting The Hook
1:00:10 – Fly fishing shows, sponsors, and how deep niches can go
1:00:46 – Why most new podcasts never make it past a few episodes
1:02:00 – Insurance, bowhunting, and how to find a money-making niche
1:03:26 – Knowing your audience and just letting proven talent work
1:04:30 – Who actually listens to Circling The Drain
1:06:08 – Why these stories matter and where to find the show
Follow Johnny B:
https://www.facebook.com/john.e.bozeman
Follow Jay Harper:
https://www.facebook.com/harperjeff
Follow Jim:
www.jmvos.com
Circling The Drain is produced by It's Your Show dot Co
www.itsyourshow.co