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Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™

De: Christopher Lochhead
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Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg© 2022 Christopher Lochhead Follow Your Different™ Podcast Ciencias Sociales Economía
Episodios
  • 409 Slow Dopamine: How To Build A Career That Lasts By Losing Yourself In The Work With Monroe Jones | Creator Capitalist Conversations

    409 Slow Dopamine: How To Build A Career That Lasts By Losing Yourself In The Work With Monroe Jones | Creator Capitalist Conversations
    Sep 22 2025
    On this episode of Christopher Lochhead: Follow Your Different, in an unfiltered and deeply human conversation with Christopher Lochhead and Eddie Yoon on their Creator Capitalist Conversation, Monroe Jones traces his journey from the experimental studios of Alabama and Nashville to working alongside icons like U2, Stevie Nicks, and David Crosby. Through stories of uncertainty, obsession, and unlikely breakthroughs, Monroe offers a blueprint for building a life and career powered by authentic passion and “slow dopamine.” If you’ve ever wondered what it takes to create a meaningful, enduring legacy in the music business, or any creative field, legendary Grammy-winning producer Monroe Jones offers a masterclass in the transformative power of obsession, generosity, and self-forgetfulness. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Art of Serendipity: Building a Life Through Obsession and Generosity From the earliest moments of the conversation, it’s clear Monroe Jones’ career wasn’t pursued with a perfect plan, but rather, navigated by an intense pull, what he calls “the disease” of creativity. Growing up in the South, Monroe was steeped in family, tradition, and, crucially, music; a world that intersected unexpectedly with architecture, marketing, and the showmanship of the British pop invasion. By his teens, Monroe was constructing makeshift studios, experimenting with reel-to-reel tape machines, and hustling his way through the yellow pages of Nashville’s Music Row. Resourcefulness was his secret weapon. For nearly a decade before his breakthrough, Monroe lived on a writer’s stipend, stacking thousands of “unseen reps” in the studio, all the while feeling compelled to create, regardless of circumstance. But perhaps what truly sets Monroe apart is not just the hustle or even the technical prowess, but his commitment to generosity and openness within creative communities. He recounts transformative moments: in dimly lit control rooms at A&M Studios or impromptu sessions with future legends, where serendipity and relationships created leaps of opportunity. “A lot of it is in a Forrest Gump sort of way,” Monroe laughs, describing chance encounters with the likes of Bono and Jimmy Iovine. Yet these “lucky breaks” were only possible because Monroe had prepared meticulously for a decade, learned every piece of new technology, and was always willing to show up for others, both as a collaborator and behind the scenes. “Creativity is freedom for me,” he declares. “If I can make something, boy oh boy. That’s it.” Design, Songwriting, and the Architecture of Lasting Craft One of the most insightful threads running through the conversation is Monroe’s unique perspective on the parallels between songwriting, architecture, and marketing. He attributes much of his creative worldview to both his father, a celebrated architect, and a college professor who urged him to pursue his true passion. The insight? Structure underpins all acts of creation, whether building a cathedral or crafting a pop anthem. Monroe sees songs as buildings, each with their own rooms (verses, choruses, bridges) and design principles, a blend of logic, beauty, and flow. This architect’s eye carries over to his work with artists at every stage, from the earliest demos to Grammy-caliber productions. Monroe’s obsession with “stacking reps”, hours spent learning, iterating, and failing, is the invisible scaffolding behind creative legends. He reflects on years in the studio as both exhilarating and grueling, emphasizing that the foundational investments of time and curiosity yield not just technical mastery, but an enduring inner capital of confidence, relationships, and creative assets. Slow Dopamine: The Bliss of Self-Forgetfulness and the True Creative Edge Perhaps the richest takeaway from Monroe’s journey is hi...
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    1 h y 17 m
  • 408 Follow Your Exponentials: Ray Wang on the Coming Golden Age of AI

    408 Follow Your Exponentials: Ray Wang on the Coming Golden Age of AI
    Sep 15 2025
    On this episode of Christopher Lochhead: Follow Your Different, we welcome back Ray Wang, principal analyst and CEO of Constellation Research, for a dynamic discussion on technology’s future. We explore the explosive rise of AI-native companies, the shifting global tech landscape, and the urgent need for U.S. manufacturing revitalization. Ray also highlights NVIDIA’s dominance in AI, the U.S.-China tech rivalry, and challenges facing Western innovation. The conversation addresses local governance, inefficiencies in public spending, and the importance of community-focused leadership. Insightful and timely, the episode offers a candid look at the opportunities and risks shaping tomorrow’s tech-driven world. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Ray Wang on the Rise of AI Exponential Companies: Redefining Tech’s Competitive Landscape The tech industry is undergoing a radical shift as “AI exponentials” redefine how companies launch, scale, and compete. Coined by Christopher Lochhead and analyst Ray Wang, these ultra-lean ventures harness artificial intelligence to achieve extraordinary efficiency, often generating tens of millions in annual recurring revenue with only a few employees. ServiceNow’s rise to a $180 billion market cap illustrates the long arc of cloud innovation, but today’s startups push the model further. Sites like tinyteams.xyz track firms posting up to $20 million ARR per employee, while projects such as Turbo Learn AI, built by college dropouts using only ChatGPT, AWS, and Perplexity, show how minimal capital can now create high-impact software. This “atomization” of business echoes biotech’s disruption of big pharma: innovation emerges outside legacy giants, who increasingly serve merely as distribution channels. The next frontier may be one-person, billion-dollar enterprises, unleashing vast creative potential while reshaping society. Ray Wang on the White Collar Recession and the AI-Driven Future of Work Ray Wang warns that the world is entering the largest White-Collar Recession yet, driven by rapid automation and AI. Tech giants like Microsoft and Nvidia expect to double revenue without adding comparable headcount, transforming the workplace from a broad pyramid into a narrow diamond. This shift threatens entry-level and managerial roles, leaving young workers with limited opportunities and older professionals facing displacement despite valuable expertise. Rather than simple layoffs, Ray sees an evolution of work. Experienced knowledge workers, equipped with affordable, scalable tools, are more likely to launch their own ventures than climb shrinking corporate ladders. Venture capital, built for slower, capital-heavy startups, struggles to keep pace as AI founders can bootstrap to profitability. The next two years, he predicts, will usher in a golden age of AI entrepreneurship. Yet this transformation raises urgent questions about mentorship, economic mobility, and how society will adapt alongside technological progress. Geopolitical AI, the US-China Cold War, and the Battle for Humanity’s Future Ray Wang casts the US–China tech rivalry as a defining struggle for humanity’s future: one fought with chips, algorithms, and influence rather than weapons. He contrasts China’s centralized, surveillance-driven AI model with the West’s ideal of decentralized abundance and freedom. This conflict, simmering for over a decade, now plays out in debates over chip exports, data sovereignty, and social-media persuasion wars. America currently holds a three-year chip advantage through companies like Nvidia, which dominate both hardware and AI software ecosystems. But Wang warns this lead is fragile: Chinese engineers are skilled, manufacturing capacity is world-class, and Europe risks irrelevance unless it chooses a side.
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    1 h y 1 m
  • 407 The Enduring Power of Positioning with Laura Ries (Part 2)

    407 The Enduring Power of Positioning with Laura Ries (Part 2)
    Sep 8 2025
    On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405). Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout’s legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what’s the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It’s not merely being seen. It’s being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you’re not. Chick-fil-A isn’t just for chicken lovers, it’s for people who are tired of burgers. In-N-Out doesn’t bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they’re battling, it’s easier for us to pick sides. Defining an “enemy” isn’t about trash talk, it’s about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can’t touch. Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father’s (now out-of-print) classic “Horse Sense”: don’t desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything. Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you’re tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn’t stand against something, it’s just floating in the middle… and nobody roots for the middle. Laura’s full-throttle approach: get clear, get focused, and don’t be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode. Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets. Links Connect with Laura Ries!
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    44 m
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