Christmas Stock Management: How to shift slow sellers and avoid brown bananas

Christmas is close enough to smell the cinnamon, but I know for many indie retailers this is also the “please don’t let me be stuck with this stock in January” moment.

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In this episode, I’m talking you through the three big troublemakers you need to get on top of right now: slow sellers, overstocks, and the infamous “brown bananas” — those products that basically lose all their value the second Christmas week ends.

I’ll show you how to read your Shopify reports properly, how to spot the items that won’t budge in January no matter how hopeful you are, and why targeted discounts nearly always beat the big “panic discount” button.

If you want to protect your cash flow, avoid a messy January, and make smarter decisions while the footfall is still high, this one will help.

Perfect for any product business juggling stock levels, nerves, and the final push of the Golden Weeks.

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Stock doctor