Chris Gunderson on Putting Your Money Where Your Powerpoint Is
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Chris Gunderson on Putting Your Money Where Your Powerpoint Is
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Why do large organizations invest heavily in technology and still fail to deliver real value? In this episode of KPI Fireside, host Keith Norris sits down with Chris Gunderson, a former oceanographic officer who spent decades working inside U.S. defense programs.
🔻 Why “technology without value is worthless” and how organizations confuse output with impact
🔻 How Porter’s value chain connects upstream activity to downstream customer value
🔻 Why incentives, not strategy decks, determine behavior
🔻 The danger of rewarding PowerPoint instead of results
🔻 What effective executives consistently do differently when allocating people, money, and attention
🔻 How fear, hierarchy, and compliance quietly undermine execution
This episode connects strategy, value, metrics, and culture through hard-earned lessons from some of the most complex systems in the world.
🔗 Connect with Chris Gunderson on LinkedIn: https://www.linkedin.com/in/chrisgunderson/
📘Buy "Founders Fear" on Amazon: https://a.co/d/0UsaCfb
🔗 Learn more about KPI Fire: https://www.kpifire.com/
🎙 Hosted by Keith Norris: https://www.linkedin.com/in/keithnorris/