Choosing the right content for the right audience

What content works for which audience on which platform? David Bain is a podcast industry veteran with an extensive background in digital marketing training. He currently runs Casting Cred, a modern B2B content marketing agency that specialises in podcasts, YouTube, books and livestream launches.

In this episode of The Knowledge Industry, David tells Mark Egan how he approaches creating content people actually want to consume. If you want to use video to build your brand, share your expertise or grow your audience, go to http://www.markeganvideo.com

You can find out more about David Bain go to https://castingcred.com/.