INTRODUCING DR JOREN WHITLEY

Dr. Joren Whitley joins us on Episode 733 of the Chiro Hustle Podcast to share a truly wild ride, from molecular biology to chiropractic to becoming a viral sensation in the animal chiropractic world. In this episode, we explore how one injury rerouted his career path and how he's using animal chiropractic to bridge the gap between skepticism and the undeniable results of vitalistic care.

Why does this matter? Because Dr. Whitley isn't just adjusting animals. He's adjusting the public perception of chiropractic.

HIGHLIGHTS

● From concrete to chiropractic: How an on-the-job injury changed everything

● Why innate intelligence isn’t just for people, it applies to pets too

● How a viral TikTok video with 40M+ views put animal chiropractic on the map

● Dr. Whitley's bold mission to educate the world on what chiropractic really is

● Philosophy vs. protocol: The problem with modern chiropractic education

● What it's like adjusting a silverback gorilla (yes, really)

● Why "the adjustment is enough" is more than just a mantra

ABOUT DR. JOREN WHITLEY, DC

Dr. Joren Whitley is the founder of Oklahoma Chiropractic in Edmond, OK, where he provides care to both humans and animals. He is also the animal chiropractor for the OKC Zoo and multiple sanctuaries, with viral fame on TikTok and Instagram, where his videos have reached millions. He graduated from Parker University with certifications in both human and animal chiropractic care.

CLOSING THOUGHT

"Be so on fire for chiropractic that people come from miles around just to watch you burn."

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INTRODUCING DR. ANKUR TAYAL

This episode of the Chiro Hustle Podcast welcomes Dr. Ankur Tayal, a passionate educator, global chiropractic advocate, and Professor of Clinical Sciences at Sherman College of Chiropractic. In this compelling conversation, Dr. Tayal and James Chester dig into the evolution of chiropractic education, why the language we use as chiropractors matters more than ever, and what it truly takes to protect the future of the profession. This is a can't-miss conversation for any chiropractor who wants to see the next generation thrive.

HIGHLIGHTS

● Why the future of chiropractic demands better communicators, not just better adjusters.

● How Dr. Tayal "accidentally" found chiropractic on his path to med school, and never looked back.

● The dangerous swing away from subluxation-based care in chiropractic education.

● What he learned from working at both Life West and Sherman College.

● A fiery take on "manipulation" vs "adjustment" (and why language IS the fight).

● Why objective analysis, like thermography and Insight scans, should be standard in student training.

● The role professional fraternities like Delta Sigma Chi play in preserving chiropractic truth.

ABOUT DR. ANKUR TAYAL

Dr. Ankur Tayal, DC, ACP, MBA, is a Professor at Sherman College, former Principal of the Scotland College of Chiropractic, and Chair of Philosophy & Technique at Life West. He’s a lifelong student and teacher of chiropractic philosophy and adjusting excellence, with a global track record of leadership and education.

CLOSING THOUGHT

“If not us, then who? If not now, then when?” Dr. Tayal reminds us that the principle of chiropractic is eternal, but its practice must be defended. And that starts with how we teach, speak, and lead.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this powerful episode of the Chiro Hustle Podcast, James Chester sits down with Dr. Kevin Ross to unpack one of the most dynamic and integrative approaches in chiropractic today: Koren Specific Technique (KST). From freedom of speech and medical sovereignty to innovative breakthroughs in emotional and energetic healing, Dr. Ross takes us on a journey through decades of wisdom and the frontier of what's possible in practice today.

HIGHLIGHTS

● Dr. Ross shares how a divine nudge (he describes it as "the audible voice of God") led him to KST in 2010, despite thriving in a high-volume, subluxation-based practice.

● He breaks down how KST uses the body's innate prioritization system to determine the sequence and nature of each adjustment.

● We hear how KST allows for full integration with other techniques like Torque Release or AK, becoming a "hub" that informs more individualized patient care.

● Emotional and chemical subluxations take center stage as Dr. Ross introduces his original protocols like NeuroProcessing and Allergy Clearing Technique.

● You’ll learn how KST lets practitioners bypass compensation patterns to focus solely on true subluxations, and why that distinction creates real chiropractic miracles.

● Dr. Ross introduces his practical innovations including the BBB Pregnancy Pillow, and his mission to help doctors become more diversified and effective.

ABOUT DR. KEVIN ROSS

Dr. Kevin Ross, DC, is the Academic Director and lead instructor for Koren Specific Technique. Based in the U.S., Dr. Ross is also the creator of NeuroProcessing, Allergy Clearing Technique, and the BBB Pregnancy Pillow. He is a passionate educator and innovator dedicated to refining how chiropractors adjust, teach, and transform lives.

Final Takeaway

The body already knows how to heal, says Dr. Ross. The key is asking better questions, listening deeply, and respecting the order in which innate wants to work.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Softwave and the Future of Chiropractic with Dr Matthew DiDuro DC - Chiro Hustle Podcast 730

What happens when you blend principled chiropractic philosophy with cutting-edge regenerative technology? Dr. Matt DiDuro DC brings that intersection to life. In this energizing and paradigm-shifting episode of the Chiro Hustle Podcast, James Chester sits down with Dr. DiDuro to talk about the power of Softwave Therapy, the evolution of modern chiropractic care, and how financial freedom in practice doesn't mean sacrificing your roots. From advice for young DCs to stories of healing and redemption, this conversation is one every chiropractor needs to hear.

HIGHLIGHTS

● Softwave Therapy isn't just a tool, it's a movement: 240+ peer-reviewed studies, stem cell activation, and now 2,000+ devices in use globally.

● "Less is More" Protocol: A breakthrough in microdosing intelligent energy to stimulate healing without overloading the body.

● $75M+ in revenue generated and counting, Softwave is a model for practice expansion and financial sustainability.

● Dr. DiDuro reveals his own injury story and how Softwave restored his ability to adjust after years of debilitating pain.

● Mentorship for young chiropractors: Practical advice, real talk, and a heart to see the next generation rise.

● From Harvard to the New England Patriots, Softwave is gaining traction in elite circles, and chiropractic is leading the charge.

ABOUT DR. MATT DIDURO DC

Dr. Matt DiDuro, DC is the Research Director at ATL Pain Institute and founder of Softwave University. A chiropractor with over 30 years of experience, he is a pioneer in shockwave therapy and passionate about helping chiropractors elevate their practice through high-integrity care and futuristic healing solutions.

FINAL TAKEAWAY

"Chiropractors don’t just treat spines. They restore lives. Softwave is simply a new vehicle to help us get there faster."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR. MATTHEW MUNSON

In this powerful episode of the Chiro Hustle Podcast, we welcome Dr. Matthew Munson, a veteran of the U.S. Marine Corps, successful entrepreneur, and chiropractic advocate. With a deep commitment to service and a passion for helping fellow veterans, Dr. Munson shares his journey from the battlefield to the adjusting table, and now to Capitol Hill.

This conversation dives into why freedom of speech and medical freedom are more essential than ever, how chiropractic can support America’s veterans, and why it's time to demand more from the profession. If you care about the future of healthcare and chiropractic, this is one you can't miss.

HIGHLIGHTS

● How Dr. Munson transitioned from Marine to chiropractor to successful business consultant.

● The critical role that chiropractic can play in veteran mental health and suicide prevention.

● An eye-opening stat: over 120,000 veterans have taken their own lives since 9/11.

● Insights into how federal contracts and AI are transforming access to chiropractic care.

● Why Dr. Munson says, "Philosophy is everything, but your why matters more than your how."

● How to turn chiropractic into a dominant force in healthcare without compromising integrity.

● The big opportunity chiropractic has to impact the healthcare narrative post-pandemic.

ABOUT DR. MATTHEW MUNSON, DC

Dr. Matthew Munson is a Business Management & Operations Consultant based in Buford, Georgia. A U.S. Marine Corps Veteran, he has founded multiple high-value companies and is on a mission to transform veteran care through chiropractic, business development, and public policy. He leads Patriot Courage Consulting.

CLOSING THOUGHT

"It’s time to stop being afraid of telling people the truth. Chiropractic is a standalone profession that heals with hands and transforms lives. If we don’t step up now, someone else will close them for drugs or surgery."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR. DAN LYONS DC

In this episode of the Chiro Hustle Podcast, host James Chester reconnects with one of chiropractic’s true educators and storytellers: Dr. Dan Lyons DC. From his roots in the Troxell intern program to his leadership within the Gonstead Methodology Institute, Dr. Lyons brings nearly three decades of principled practice and international teaching to the mic. This conversation dives deep into why X-rays still matter, what makes a great mentor, and how chiropractors can protect their legacy in a shifting world.

HIGHLIGHTS

● Dr. Lyons shares his unusual origin story: a neck injury in a car crash, a dismissive surgeon, and a kind chiropractor who changed everything.

● The Gonstead system is more than a technique, it's a method rooted in precision, sequencing, and understanding spinal analysis.

● Why mentorship outside the academic setting is essential to real-world readiness.

● Dr. Lyons' "Immortal Chiro" learning library aims to preserve chiropractic knowledge beyond the seminar stage.

● He reminds us: "You can’t become great adjusting part-time. You need 20 visits a day, 100 a week, to really get good."

● Repetition, precision, and presence; the forgotten essentials in becoming a master adjuster.

● One patient with no complaints becomes a case study in unseen subluxations, reminding us why proper analysis always comes first.

ABOUT DR. DAN LYONS DC

Dr. Dan Lyons, Distinguished Fellow of the Philosophy of Chiropractic, is based in Green Bay, Wisconsin. A respected speaker, instructor, and Gonstead practitioner, he’s known for weaving philosophy, science, and art into every presentation. His passion for preserving chiropractic's roots has led him to teach globally and create digital resources for the next generation.

CLOSING THOUGHT

Whether you’re a student, seasoned DC, or just trying to get your fire back, Dr. Lyons reminds us that repetition, clear analysis, and philosophical conviction are how you build true mastery.

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Four years into practice Marc was stuck. Stuck in fear. Stuck confused. This lead to isolation and shame. He was blessed to find the right teachers, and lucky that he followed their lead. Together with his wife Lynn, they then built the busiest internal referral practice in Europe.

Since 2004, they have been training docs and their teams to work easy, in fun, hugely profitable practices.

Marc Hudson is relentlessly committed to chiropractors living their greatness. Only when smart work mixes with love of self, chiropractic and humanity can practices transform. Marc coaches chiropractors to help tons of people in fun and easy practices. (And make more money than they ever thought possible.)

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this powerful episode of the Chiro Hustle Podcast, James Chester sits down with Dr Danny Scahill DC; a chiropractor, author, coach, and the creator of Chiropractic Mindset Mastery (CMM) and Total Health Transformation (THT). This conversation dives deep into the role of mindset, meditation, and movement in both life and practice. If you're a DC who's ever wondered how to grow your business without burning out, or how to reclaim your own energy and clarity while serving others, this episode is for you.

HIGHLIGHTS

● Dr Danny shares his 18-year chiropractic journey, which began after an injury as a teen led him to osteopathy, and eventually, to chiropractic

● We explore his best-selling books Total Health Transformation and 80/20 Chiropractic, and how they serve as roadmaps for health and performance

● He reveals his personal meditation practice (15 years strong) and how it supports mental clarity, emotional balance, and business growth

● A heartfelt story about a patient who regained her cycle and her hope through the power of the adjustment

● A powerful reminder that health requires you to eat, move, and think on purpose

● The episode calls chiropractors to stay connected to the power of the adjustment; not just for patients, but for themselves

ABOUT DR DANNY SCAHILL DC

Dr Danny Scahill DC is the founder of Chiropractic Mindset Mastery and the Total Health Transformation program. He's also the author of Total Health Transformation and 80/20 Chiropractic. With over 25 years in the healing arts and nearly two decades as a practicing chiropractor, Danny blends clinical excellence with mindset and lifestyle coaching to help chiropractors and business owners unlock their best performance.

CLOSING THOUGHT

This episode is a timely reminder that chiropractors must care for themselves as much as they care for others. Because when you eat, move, and think on purpose, you not only transform your health… You transform your practice.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth