China: Cultural and Commercial Differences

In this episode, we welcomed Joanna Xiang, Wilson Sons Towage Key Account Specialist and Lynn Xiong, Wilson Sons Towage Marketing Specialist, to discuss the importance of the partnership between China and Brazil to support the growth of both countries' economies. We talked about the main commercial exchanges between these two important players, main marketing actions and an overview of the biggest cultural challenges in connecting the two countries. Trade approaches and ongoing changes in the maritime sector were also themes addressed.

Guests:
Joanna Xiang - Wilson Sons Towage Key Account Specialist
Lynn Xiong - Wilson Sons Towage Marketing Specialist

Wilson Sons:
Site: https://www.wilsonsons.com.br/en/