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Cheer: The British Way

Cheer: The British Way

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Cheer: The British Way is hosted by Tori Rubin (founder of Unity Allstars) and Ant Ridgway (Director of EMCA). This podcast shines a spotlight on the UK cheerleading scene, exploring the culture, athletes, and communities that make it unique. From competition days to the grind of training, Tori dives into stories from coaches, athletes, and industry leaders, uncovering the challenges, triumphs, and behind-the-scenes moments that define the sport. Whether you’re a cheerleader, parent, or fan, it’s a true celebration of cheerleading, the British way.Cheer: The British Way
Episodios
  • CheerTravel - The Founder Story
    Mar 6 2026

    In this episode of Cheer: The British Way, Tori and Ant are joined by Steph Clawson from CheerTravel to dive into the story behind one of the UK’s leading cheer travel providers.

    Steph shares how CheerTravel began, how it has grown, and what goes on behind the scenes when organising unforgettable competition trips. From international events to once-in-a-lifetime team experiences, she explains exactly what CheerTravel offers and how they support programmes every step of the way.

    If your team is thinking about competing away next season, this episode is packed with practical advice. From planning timelines and budgeting tips to making the most of the travel experience for athletes, coaches, and parents alike.

    Whether you’re a gym owner, coach, athlete, or cheer parent, this is a must-listen for anyone considering taking their team on the road next season. 🌍✨ #NotJustCheer


    ✉️ hello@cheerthebritishway.co.uk

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    44 m
  • The Beautiful Chaos of Competition Season
    Feb 20 2026

    Competition season… the glitter, the nerves, the early mornings, the last-minute changes, the wins, the losses, and everything in between.

    In this episode of Cheer the British Way, Ant and Tori get real about the reality of competition season. From the emotional highs of hitting zero and standing on the mat with your team, to the pressure, stress, injuries, and setbacks that no one sees on social media. Nothing is off limits.

    They share honest insights into what athletes, coaches, and parents actually experience during this intense time of year, how to handle the lows. Despite the tears, exhaustion, and relentless pressure, it’s always worth it in the end.

    Whether you're in the middle of comp season or gearing up for it, this episode will remind you why we do it.

    Because it’s more than medals. It’s more than routines. #NotJustCheer


    ✉️ hello@cheerthebritishway.co.uk

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    45 m
  • Back in The Day: Uniforms
    Feb 6 2026

    It’s a proper throwback this week as Tori and Ant head back in the day to talk all things cheer uniforms. From questionable fabric choices and bold design decisions to the looks we thought were elite at the time, nothing’s off limits as they reminisce about what we wore, why we wore it, and how cheer style has evolved over the years. 👀

    For those tuning in on video, pay close attention to Tori’s outfit… some nostalgia doesn’t need explaining✨ Grab a cuppa and join us for a trip down cheer memory lane.


    ✉️ hello@cheerthebritishway.co.uk

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    20 m
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