In their very first Back in the Day episode, Tori and Ant rewind the clock and dive into the nostalgia that shaped their cheer journeys. From early competitions and old-school routines to the moments that defined an era, they reflect on how cheer has evolved through their own experiences. This short-form series is all about remembering where it started, laughing at the throwbacks, and celebrating the history that made cheer what it is today.

Perfect for anyone who lived it, loved it, or wishes they’d been there.

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In this episode of Cheer: The British Way, we dive deep into the incredible rise of Gymfinity, one of Wales’ fastest-growing cheer programmes. Founder Zoe shares the raw, unfiltered story of how she built a brand-new programme from the ground up and led it all the way to a bid to Worlds in just three years.

We explore the challenges, breakthroughs, late nights, and big decisions that shaped Gymfinity’s journey, and how their success has had a ripple effect across the wider Welsh cheer community. From creating opportunities for young athletes to raising the competitive standard in Wales, this is a story of determination, vision, and genuine grassroots growth.

If you love cheer, entrepreneurship, or behind-the-scenes stories of building something extraordinary, this is an episode you won’t want to miss. #NotJustCheer

In this eye-opening episode of Cheer: The British Way, hosts Tori Rubin and Ant Ridgway sit down once again with the brilliantly knowledgeable Rachel Lynch, better known as The Cheerleading CEO. Listen as they unpack a question every parent and athlete has asked at some point: “Why is cheerleading so expensive?”

From competition fees and uniforms to the lesser-known costs like training space, staffing, travel, and behind-the-scenes logistics, we break down exactly where the money goes, and why. Whether you’re a new cheer parent, a seasoned athlete, or a coach wanting to better communicate value, this episode shines a light on the hidden investments that make this sport what it is.

Expect an honest conversation, expert insight, and plenty of “aha” moments as we explore the true cost of cheerleading in the UK.

#NotJustCheer

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