Chau Lui (Co-owner, Paris Jewellers): From Immigrant Roots to a Canadian Jewelry Empire

As the co-owner of Paris Jewellers Canada, a family-run business started by her Vietnamese immigrant parents in 1987, Chau Lui has turned heritage into a mission. With over 23 stores across the country, the brand is known not just for its sparkle, but for its story—a story that began with her mother, who didn’t speak English, relying on a Vietnamese-to-English dictionary to serve her first customers. Today, that same dictionary—a symbol of perseverance, identity, and the quiet strength behind every success story—is on display in the flagship showroom of her latest brand, CELI.

CELI is a modern fine jewelry brand that marks the next chapter in her journey—rooted in heritage, elevated in design, and deeply personal. Where Paris Jewellers reflects her family’s immigrant beginnings, CELI represents a bold step forward: a brand built from the ground up by two sisters who have turned lived experience into lasting impact. It’s a reflection of Chau’s growth as a founder, her desire to create something lasting on her own terms, and her vision to shape the future of luxury through storytelling, cultural pride, and craftsmanship.

In this episode, Lance and Chau talk about building a legacy from scratch, the emotional power of jewelry to connect generations, and her game-changing new partnership as the official ring designer for the Professional Women’s Hockey League’s first-ever championship rings.

It’s a story of grit, grace, and generational impact—told through gold, gemstones, and an unwavering belief in the beauty of where you come from.