ChatGPT Just Announced Ads - Here's What You Should Know

We're back for 2026!

And today's episode we unpack advertising in the age of AI! With OpenAI announcing ads in ChatGPT and Google already running ads in AI Overviews and AI Mode, understanding how to show up in AI-generated answers has never been more important for your marketing strategy.

My key insight? No amount of ad budget fixes invisible!

In this episode, we dive into:

- Why AI search ads are fundamentally different to traditional search advertising

- How AI models decide which brands to mention (and which to ignore)

- The trust signals that actually matter like Google reviews, testimonials, and getting others to talk about you

- How to audit your AI visibility right now before ads roll out in NZ and Australia