Chat With Koray Tugberk Gubur | AI & The Evolution Of SEO In 2026

In this episode of Chat With Sean, I’m joined by Koray Tugberk Gubur, CEO and Founder of Holistic SEO & Digital. We dive deep into how search engines are evolving with AI, the role of machine learning in indexing, and what this means for SEO professionals in 2026.

Koray shares his insights on:

- The evolution of search systems in the AI era

- Semantic search, embeddings, and vectors

- The intersection of AI and SEO signals

- How AI changes user behaviour and how brands can adapt

Topics covered include:

- Search system fundamentals in an AI‑first world

- The shift in indexing and retrieval with machine learning

- The importance of semantic signals for SEO

- Understanding user intent through AI

- Practical strategies for SEO in 2026