Chat With Craig Campbell | AI Overviews, SEO In 2025, YouTube Strategy & Black Hat SEO

Filmed On: 12th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

Craig Campbell has 22+ years in digital marketing - from freelancer to agency owner, affiliate marketer, and buyer/seller of digital assets. He’s spoken at major conferences all over the world, built a popular YouTube channel sharing real lessons (and mistakes), and now runs linksforyou.com, a link-building and digital PR agency powered by years of industry connections.

In this episode of Chat With Sean, I’m joined by the one and only Craig Campbell. As always, Craig brings his trademark honesty, passion, and deep experience to the table.

We explored a wide range of topics, including:

- The latest developments in search and AI Overviews- Why it’s vital to diversify beyond organic SEO

- The growing importance of E-E-A-T and trust signals- The risks and realities of using AI content at scale

- How to win on YouTube with shorts, titles, and engagement tricks

- A look into Black Hat SEO and automation hacksThis one is not to be missed.

And thanks once again to Craig!

https://www.searchwithsean.com/

Connect With Craig - https://www.linkedin.com/in/craigcampbell0302/