Chasing More Real Estate Sales Won’t Make You Successful…Here’s Why w/ Steve Shull

The real estate industry thrives on a major illusion—that we can control how many homes we sell each year. In reality, we have no control over our production because we can’t control outcomes.

We’re taught that success in real estate depends on generating leads, making presentations, and completing activities that lead to sales. But that’s not entirely true. When we fixate on leads, appointments, and listings, we become attached to the outcome—and that rarely works.

In fact, the more we obsess over an outcome, the more elusive it becomes. The only thing we truly control in real estate is ourselves. What if, instead of chasing results, we focused on the standards we set for ourselves and how we operate?

This mindset shift runs counter to traditional real estate training, but it works. It’s the foundation of the Performance 6, a system taught by real estate coach and The Full Fee Agent co-author Steve Shull.

As a former Miami Dolphins linebacker, Shull understands what it takes to run a high-performance business. Today, he shares what real estate agents really need to do to sell more homes.

Three Things You’ll Learn In This Episode

• From NFL to real estate
  As a former Miami Dolphins linebacker under the winningest coach, Steve understands performance businesses. What did football teach him about real estate success?
  
  
• How to detach from the activity and the outcome
  In real estate, we’re often taught to focus on the result, but we can’t control that. Where should we put our effort and energy instead?
  
  
• How to change your mindset
  Our brains are wired for survival, not success and that hinders our growth in real estate. How do we rewire our brains so we can achieve our goals?

Guest Bio

Steve Shull is a real estate coach, co-author of The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional, and founder of Performance Coaching. After 3 decades and over 60,000 hours of one-on-one coaching, Steve knows more about real estate agents than anybody in the world. Steve is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents. To learn more, go to https://www.performancecoaching.com/ or send an email to [e-mail].

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

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