In this episode, Charlotte Firth, a UK-based recipe developer, food photographer, and content creator, shares her journey from documenting her baking on a website to turning food photography, recipe development, and content creation into her full-time career. After a client hired her to bake a cookie with their audience on Instagram, Charlotte embarked on a journey that led her to go part-time in digital marketing in 2021 and full-time in 2022.

Charlotte talks about her inspirations, including Kimberly Espinel and Lizzie Crocker, and how she incorporates maple syrup into both savoury dishes and desserts. She discusses her typical day as a content creator, creating compelling food stories through styling and video content, and the importance of family meals.

She highlights how food content creation has evolved with the rise of short-form video and changing trends. Charlotte also shares advice for aspiring creators, emphasising practice, risk-taking, and authenticity. She also discusses her e-book This Is How We Roll, a guide to making cinnamon rolls, which includes vegan options and braiding techniques. Lastly, Charlotte predicts 2025 food trends, like pistachio and matcha, and the need to adapt trends uniquely.

For collaborations, find Charlotte on Instagram or her website, acupofteaandcake.com.

Follow www.instagram.com/james_golding_chef/ and Maple from Canada UK www.instagram.com/maplecanadauk/ for more seasonal recipe inspiration.

James’ recipes are available here: www.maplefromcanada.co.uk/benefits-of-maple/ambassadors/james-golding/

Follow Charlotte here: https://www.instagram.com/acupofteaandcake/?hl=en

Resources mentioned in the interview:

A Cup of Tea and Cake website: https://acupofteaandcake.com/

The Motion Method (Food Videography & Reels Course): https://acupofteaandcake.thinkific.com/courses/the-motion-method

This Is How We Roll – E-book: https://acupofteaandcake.com/product/this-is-how-we-roll/