Charity Questions Podcast 3x07 | Understanding Major Donors and Building Genuine Partnerships

In this episode of DSC's Charity Questions Podcast, George sits down with two leading experts on philanthropy: Professor Beth Breeze, Principal of Harris Manchester College, and Theresa Lloyd, renowned adviser and researcher on major donor giving. Together they unpack the secrets behind attracting and sustaining support from wealthy individuals — and why it’s not about persuasion, but partnership.From exploring how to align values and passions, to overcoming the awkwardness of 'the ask', Beth and Theresa share stories, research insights, and practical advice for fundraisers at every level. They discuss how small and medium-sized charities can get in the room with potential major donors, why a strong culture of philanthropy across the organisation matters, and the ABC of good fundraising: Ability, Belief and Connection.Expect myth-busting on donor motivations, reflections on authenticity in fundraising, and even a few tips for mastering the million-pound ask. If you’ve ever wondered how to turn generosity into long-term partnership, this episode is a must-listen.Listen now and discover how mutual respect and honest communication make all the difference in major donor fundraising.