Charge What You’re Worth: Unlock Bigger Profits with Value-Based Pricing

In this episode of Money First, CEO, Harman Johnston gets real about one of the biggest mindset shifts in business: charging what you’re truly worth. If you’ve ever hesitated to raise your rates or felt weird asking for more money, this episode is exactly what you need.

Harman shares the story of how undercharging in her early days nearly burned her out—and how switching to value-based pricing changed everything. From breaking down what undercharging really costs you, to simple steps for raising your rates, this is a must-listen if you’re ready to grow without guilt.

You’ll hear: - The real impact of low prices (it’s more than money) - Why pricing based on time is keeping you stuck - A simple formula to help you charge with clarity - What to say when someone says “you’re too expensive”

Money First Move This Week: Pick one offer. Raise the price by 10–15%. Test it. Track how it feels. Watch your confidence grow.

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🔗 Where to Find Harman:
Website: www.blubookkeepers.com.au
Instagram: @blubookkeepers

Facebook: @blubookkeepersau
TikTok: @profitwithharman
LinkedIn: Harman Johnston

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