Charge More in 2026: Lessons from a 40-Year Locksmith

Are you leaving money on the table? After 40 years in the locksmith business, my dad has seen it all — and the biggest mistake he watched locksmiths make in 2025 was charging too little.In this live show, we're breaking down why undercharging is killing your business, how to price with confidence in 2026, and the hard lessons learned from four decades in the trade.