Chapter 4: Leverage

Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.

1. In your story about using leverage to move the pool without draining it, you describe how applying leverage makes the impossible achievable. How does this idea of leverage apply to entrepreneurs, and what would you say is the most overlooked form of leverage in business?
2. You've highlighted the distinction between personal debt and investment debt, emphasizing how each can impact financial freedom differently. Can you share how entrepreneurs can best assess when taking on debt could serve as leverage rather than a burden?
3. Alex Hormozi emphasizes the value of deep, repeated study of a single great book over skimming multiple mediocre ones. Can you share an example from your own experience where focusing on one resource or method led to a significant breakthrough in your expertise or business growth?

In this episode, Brian discusses:

• Strategies for leveraging debt and investments for income-generating assets
• Importance of effective delegation to maximize entrepreneurial efficiency
• Focused efforts versus scattered tactics for sustained success
• Value of deep, repeated study of impactful books over superficial reading
• Distinction between consulting expertise and business ownership leveraging others' time

Bottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/
Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpaShow notes by Podcastologist: Angelo Paul Tagama
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