Channel Marketing Champs Podcast Por Sharper B2B Marketing arte de portada

Channel Marketing Champs

Channel Marketing Champs

De: Sharper B2B Marketing
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 Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.Sharper B2B Marketing Economía Marketing Marketing y Ventas
Episodios
  • The Importance of Diversity & inclusivity in Channel Marketing, with Sasha Gorbatenko

    The Importance of Diversity & inclusivity in Channel Marketing, with Sasha Gorbatenko
    May 21 2025

    On this episode, Russ chats to Sasha Gorbatenko, Senior Global Channel Marketing Program Manager at Acronis. They discuss the power of diversity and the significance of human relationships, and delve into some of the inclusivity activities and programs that Acronis themselves have been running for the tech space and the channel at large.
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    22 m
  • Going Global: How to Get international Channel Marketing Right, with Julien Rio

    Going Global: How to Get international Channel Marketing Right, with Julien Rio
    May 14 2025

    On this episode, we're delighted to be joined by Julien Rio, AVP of International Marketing at RingCentral. We really lean on Julien's international experience, as we talk about those international cultural differences if you're building channel partner relationships across borders.

    We also discuss what needs to be done to effectively prioritize and then invest in those relationships, and much, much more!
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    23 m
  • Solving the Co-Branding Conundrum, with Sarah Glastonbury

    Solving the Co-Branding Conundrum, with Sarah Glastonbury
    Feb 26 2025

    On this episode, Sarah Glastonbury, Head of Marketing at Creative ITC, joins host Russ Powell to share some top tips for channel marketers.

    Sarah gives her perspective on how partners should manage vendors; how to juggle branding needs and the importance of doing absolutely everything with people firmly in mind.
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    14 m
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