In this episode, Susanne talks to Maurice Wheeler, CEO ofWe are Family, about how he uses story in his marketing, strategy and research work with children, teens and families.

We discuss:

• The role of story and cognitive dissonance in engaging audiences
• The challenges of creating children's content like"Bluey," which resonates with both children and parents;
• How researchers must balance crafting compelling narratives with accurately representing complex data,emphasizing the importance of disciplined curiosity.

Chapters:

(00:00) Introduction

(00:15) The Importance of Storytelling in Marketing

(05:30) Crafting Stories for Different Audiences

(12:45) Cognitive Dissonance in Storytelling

(20:00) The Role of Research in Storytelling

(30:00) Authenticity in Brand Communication

The ChangeStories podcast is for people who are interested in change, whether that is within organisations or for individuals.

Hosted by Susanne Evans, an organisation change consultant, coach, trainer and researcher, each podcast episode features a conversation with a guest about their work to provide ideas and inspiration.

To find out more about ChangeStories and Susanne’s work, go to www.feldsparconsulting.com or follow her on Twitter or Instagram (@feldsparconsult ). Susanne is on LinkedIn at https://www.linkedin.com/in/susanneevans and her email address is susanne@feldsparconsulting.com

Alternatively, you can sign up for the monthly newsletter The Change Conversation by clicking this link - https://mailchi.mp/f2ba36a7262b/the-change-conversation

Maurice can be found here:

https://we-are-family.com/uk/

https://www.linkedin.com/in/mauricew75/

In this episode, Susanne talks to regular podcast guests Susan and David about their experiences of burnout. We talk about:

• What does burn out look and feel like from the inside and outside?
• How do the narratives that glorify productivity and resilience contribute to people suffering in silence? What roles do leaders play?
• How can we support someone who is on the edge of burnout?
• What can we learn from our own experiences? Is burnout a signal that we need to create change?

The ChangeStories podcast is for people who are interested in change, whether that is within organisations or for individuals.

Hosted by Susanne Evans, an organisation change consultant, coach, trainer and researcher, each podcast episode features a conversation with a guest about their work to provide ideas and inspiration.

To find out more about ChangeStories and Susanne’s work, go to www.feldsparconsulting.com or follow her on X or Instagram (@feldsparconsult ). Susanne is on LinkedIn at https://www.linkedin.com/in/susanneevans and her email address is susanne@feldsparconsulting.com

Alternatively, you can sign up for the monthly newsletter The Change Conversation by clicking this link - https://mailchi.mp/f2ba36a7262b/the-change-conversation

Resources:

The Body Keep The Score by Bessel Van Der Kolk - https://uk.bookshop.org/p/books/the-body-keeps-the-score-mind-brain-and-body-in-the-transformation-of-trauma-bessel-van-der-kolk/2085065?ean=9780141978611

The Art Of The Impossible by Steven Kotler - https://uk.bookshop.org/p/books/the-art-of-impossible-a-peak-performance-primer-steven-kotler/1938442?ean=9780062977519

The Power of Full Engagement by Jim Loehr - https://uk.bookshop.org/p/books/the-power-of-full-engagement-managing-energy-not-time-is-the-key-to-high-perform-and-personal-renewal-jim-loehr/7026700?ean=9780743226745

The Art of Possibility by Benjamin Zander - https://uk.bookshop.org/p/books/the-art-of-possibility-benjamin-zander/1641723?ean=9780142001103

Conscious Creativity by Philippa Stanton - https://uk.bookshop.org/p/books/conscious-creativity-look-connect-create-philippa-stanton/4632601?ean=9781782406341

Wanderful by David Pearl - https://uk.bookshop.org/p/books/wanderful-human-navigation-for-a-complex-world-david-pearl/3903665?ean=9781789650730

"When parental exhaustion tips into burnout" from The Guardian - https://www.theguardian.com/lifeandstyle/2025/feb/15/i-didnt-want-to-spend-time-with-my-children-i-was-just-going-through-the-motions-the-pain-of-parental-burnout

The Swan by Rainer Maria Rilke - https://allpoetry.com/poem/8505631-The-Swan-by-Rainer-Maria-Rilke

In this episode, Susanne talks to Dr Terri Simpkin about her world leading research into imposter phenomenon.

In our conversation, we focus on itsimpact on individuals and organisations and our personal experiences with the phenomenon.

The ChangeStories podcast is for people who are interested in change, whether that is within organisations or for individuals.

Hosted by Susanne Evans, an organisation change consultant, coach, trainer and researcher, each podcast episode features a conversation with a guest about their work to provide ideas and inspiration.

To find out more about ChangeStories and Susanne’s work, go to www.feldsparconsulting.com or follow her on Twitter or Instagram (@feldsparconsult ). Susanne is on LinkedIn at https://www.linkedin.com/in/susanneevans and her email address is susanne@feldsparconsulting.com

Alternatively, you can sign up for the monthly newsletter The Change Conversation by clicking this link - https://mailchi.mp/f2ba36a7262b/the-change-conversation

Resources:

https://www.linkedin.com/in/terrisimpkin/

https://www.instagram.com/drterrisimpkin/

https://forfakesake.org/