Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue.

Listen to part 1 for a higher-level discussion. This episode goes more into the nitty gritty of execution detail that is as crucial to success as it is frequently overlooked.

Ignore the detail if you dare.

Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind using them to generate cold hard cash?

Nathan Siekieski is an entrepreneur who has been through the throws of the business world, for better and for worse. Right now, he's helping firms scale sales pipelines via events. So we got the rare chance to find out how he does it. And if you listen to this episode you'll find out just how wrong a lot of conventional advice is.

So you can either keep putting on events that only your employees and sponsors attend....

OR...

You can take some tips from this chat and start applying it tomorrow and start smashing your goals.

The choice is yours

*Part 1 from a 2 Part Series

Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught with uncertainty and change that requires both a different mindset, culture and measurement approach. So how do you do it?

Preston Rutherford was Shopify Plus' first customers and built SF DTC brand Chubbies into a successful $100mil exit. He's now has taken some of the measurement infrastructure he built in house to help his decision-making and rolled this into his newest software venture which aims to help other companies do the same.

So what approaches do you take early on that don't make much sense later.

What does brand marketing even mean?

Hear from someone who's built a $100mil business and sold it via a successful exit - instead of listening to a speaking circuit stalwart / agency vendor lackey.

The choice is yours.

Brain hurt scale = 6/10.

Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to the most green, juniors. We talk with in-housing consultant Chris Maxwell from Lution. Going deep into the topic - pulling countless examples from both his and John's personal experience across hundreds of firms and thousands of campaigns. You'll learn lots including:The advantages of agenciesAdvantages of in-housingWhy hybrid is increasingly becoming the norm and what that looks likeWhich parts are best kept internal vs outsourcedWhat trends are important to heed so we can all make better career decisionsAnd all the pitfalls we need to be aware ofFull episode 15 season 5 of the Champagne Strategy podcast.

So you could continue shifting everything to an external agency....or.....

Wake up and embrace the future of AI-disrupted marketing operations. Future-proofing your skill set and approach.

The choice is yours.

Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI, measurement and marketing in general - how should we be preparing for the future? Full episode Season 5, Episode 14 of the Champagne Strategy Show.This could be a bit businessey/technical for non-business owners and those who aren't involved in product or business models, but all the same it should be an interesting north star episode that reveals where we're all heading in the future regardless.

Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well.

Companies like Sephora and Nike have massive communities of customers that act as the glue for their entire promotional model.

But how do you create them? What are the do's and don'ts we need to be aware of and what tools should we use?

Luckily Paz Pisarski has created countless communities for some of the biggest companies in the world before evolving her model to teach this method to other community managers and interested entrepreneurs.

During a panel discussion at SXSW Sydney in 2024 Paz Pisarski came into our orbit and we just had to have a chat afterwards, So if you want a crash-course in community building this will get you at least 90% of the way there.

You could leverage the network effects and synergy that comes from building a high-value community.

Or

Continue to be a one-trick pony, cross your fingers and publish that next piece of content which everyone says is "going to go viral". ___________________ Paz Pisarski's LinkedIn https://www.linkedin.com/in/paz-pisarski/

Community Collective https://thecommunitycollective.co/

Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on this topic. In this wide-ranging interview we separate fact from fiction about everything from brand tracking, to the creative process, market-share drivers, advertising pre-testing vendors, famous marketing personalities and everything else in between.

And Ken doesn't disappoint. Refuting much of the common wisdom and offering contrarian points of view supported by the practical commercially-focused research he's been personally involved with.

Discover which voices you should be listening to and which you probably shouldn't if you're focused on high-value financial outcomes with your marketing expenditure.

Or you could continue listening to the populist narratives of famous commentators.

The choice is yours.

_____

Links and recommended further reading mentioned in this episode.

Ken Roberts https://www.linkedin.com/in/ken-roberts-789b222/ ForeThought - https://www.forethought.com.au/ BrandComms - https://www.brandcomms.ai/ Bendigo Better Bank TVC - https://www.youtube.com/watch?v=zx0UkhlcJCM Kmart Australia 1000 Mum's TVC - https://www.youtube.com/watch?v=rnHg_RcsWck Brand Health Tracking Course - https://app.vexpower.com/sim/how-to-measure-and-track-brand-accurately-without-a-vendor-filtered-lens/ The Folly of the ‘The Long and the Short of It’ https://www.greenbook.org/insights/gain-retain/the-folly-of-the-the-long-and-the-short-of-it Emotion: the Mandatory of Marketing – Part One: Behavior https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-one-behavior Emotion: the Mandatory of Marketing – Part Two: Measurement https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-two-measurement Emotion: the Mandatory of Marketing Part Three: Application https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-part-three-application