I've been a coach, a creator, and a public speaker for a few years now, and I wouldn't have gotten there without my audience. At first, I just posted my journey in the tech industry. I wasn't an expert, and I didn't plan on teaching anyone, let alone coaching anyone. But my audience was getting a ton of value from my life lessons and wanted me to help them. So I did.

Sometimes, it's as easy as that. People, especially after 2020, want coaching from people with real-life experiences. I was able to build a profitable personal brand, not because I was an expert, but because people saw that I could build a new life for myself and wanted to do the same thing. And now that I've sat and really figured out what made me successful and what didn't, I'm going to teach you, too.

In this week's episode, we're starting something new. This week's episode is the first in a new mini-series, The Profitable Personal Brand Series! We're going behind the scenes of my first paying clients and figuring out why people wanted to pay for coaching before I even had an offer yet.

How to work with Erika:

Attract 7+ Paid Opportunities Through Your Personal Brand — Without Being Salesy with the free Magnetic CEO Method | Monday, May 4th, 5:00 PM - 6:30 PM PT

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

One of the things I've been working on with my clients is helping them figure out who they are outside of their careers. As Latina women living in the US, we often feel like our worth is dependent on what we do for work because we need it to be worth the trauma of immigration. But living only for our jobs and tying our worth to our career is not only unhealthy - it's a trauma response. So how do we break away from this way of thinking and find a more peaceful path to success?

Ann Dunning is the co-author of Radical Señora Era, and co-founder of Señora Era, a newsletter celebrating slow living, beauty, and Latina identity, and the former co-founder of Latina beauty line Vamigas, at Target and Whole Foods. A Chilean-American, she lives in the campo with her family and her chickens. She thinks that you'll be surprised at how much your life will improve if you take up the habits and routines of your tias and bisabuelas.

In this week's episode, we're talking about the peaceful path to success. Welcome to your Señora Era! It's time we stop thinking about success in a purely American way and start looking into what our ancestors did. A totally different mindset brought them so much peace, and it could be the thing that allows you to bring balance into your life while still honoring your ambition. Tune in to hear how our people found balance in their lives and how you can embody these practices by stepping into your Señora Era today!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Ann on:

TikTok: @senora.era

Instagram: @senoraeraofficial

Book Instagram: @radicalsenoraerabook

Website: www.senoraera.com

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Your posts are good, but not great for this new algorithm. People are more interested in using social media as a search engine than ever before, so the algorithm is more interest-based than it used to be. That means that you want to start creating "selfless content" instead of "selfish content" and posting that on your personal brand pages.

So what the heck does any of that even mean???  It means that when you tap into people's interests, you will attract the right people to your brand. When you attract the right people to your brand, you can start making money online and attracting the opportunities that will help you manifest your dream life. It's simple!

In this week's episode, we're talking about how building a personal brand is the fastest way to manifest your dream life. Your personal brand is in your control. You get to show up how you want and attract the people and opportunities that fit into your dream life. Tune in to this week's episode to learn how to use the interest-based algorithm and your personal brand to manifest your dream life.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.