This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, and author of Mapping Experiences and The Jobs To Be Done Playbook. Jod and Jim Kalbach discuss the evolving landscape of design, particularly in the context of AI. They explore the double diamond framework, the Jobs To Be Done methodology, and the importance of understanding customer needs through real-world research. Jim emphasizes the need for designers to embed customer insights into organizational workflows and the ethical responsibilities that come with design in the age of AI. Jim also shares how his experience as a Jazz Bassist informs his work in design - notably his ability to embrace the unknown.

Please note that the views expressed may not necessarily be those of NTT DATA

Links:

Jim Kalbach

Jobs to be Done Toolkit

Erica Flowers - Trade Your Double Diamonds for Steel

Leo Frishberg - Presumptive Design

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This week on Catalyst, Tammy is joined by Tresa Gowland, Manufacturing and High Tech Industry Leader at Launch by NTT DATA. Tresa began her career on the factory floor and has since moved into a strategic role, helping organizations transform and modernize their manufacturing processes. Tammy and Tresa explore what it really takes to modernize manufacturing. They highlight the critical role of empathy, compassion, and active listening when introducing new technologies and tackling long-standing challenges. Tresa also shares why treating innovation like a factory can drive adoption and deliver meaningful, lasting value.

Please note that the views expressed may not necessarily be those of NTT DATA

Links:

Tresa Gowland

From Sci-Fi to Shop Floor: Turning Bold Ideas into Reality

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In this episode from the archives, Tammy is joined by Sarina Malik, a graduate from Columbia University, to discuss the role of AI in shaping the future workforce. They discuss the challenges faced by Gen Z in entering the job market, the importance of AI literacy, and the ethical implications of using AI in education. Serena also shares about her experience leveraging technology to create positive change in the world.

Please note that the views expressed may not necessarily be those of NTT DATA

Links:

Project Pearls

Future Faces Foundation Manila

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.