Host: Carrie Tuttle

Guest: Joe Fairleigh

In this episode of Suits & Sneakers, Carrie Tuttle has a candid discussion with Joe Fairleigh, a four-time co-founder and now Vice President of Growth at NanoTess, to explore the art of market disruption, healing technologies, and building high-performing teams from scratch!

With over $250 million in market-disruptive products launched, Joe shares his journey from pioneering new markets in the United States to coming back to Canada and joining NanoTess, a company revolutionizing wound care with its groundbreaking bio-catalyst gel technology.

Listen to how the chocolate bar analogy demonstrates layers of decision-making, reminding leaders to consider every touchpoint in the customer journey. Joe shares the qualities to look for in early-stage team members to be successful and his experience with working on both sides of the US-Canada border.

Joe’s leadership philosophy involves debriefing wins as opportunities to scale and using data to look for patterns and inform tweaks in strategy. He encourages sharing ‘oh crap’ moments within the team and understanding the market by digging deep into customer pain.

There are so many fascinating stories you won’t want to miss!

QUOTE-WORTHY MOMENTS:

• “If you’re always saying, ‘The market just doesn’t get it,’ thenyou don’t get the market.”
• “People make decisions on pain, not gain. Understand their pain, and you will excel.”
• “Persistence isn’t about being pushy; it’s about showing value until others can’t ignore it.”

EPISODE HIGHLIGHTS:

• Persistence is crucial in entrepreneurial journeys.
• Building teams from scratch allows for unique leadership opportunities.
• NanoTess focuses on innovative healing technology.
• Recognizing the emotional impact of healing on patients is vital.
• Data-driven decision-making enhances business strategies.
• Understanding client needs is essential for success.
• Celebrating mistakes fosters a learning environment.
• Leadership is about the team's accomplishments, not individual success.
• Innovation is necessary for growth in competitive markets.
• Instinct plays a role alongside data in decision-making

• Understanding market dynamics is key to excelling in business.

LINKS FROM EPISODE:

Joe Fairleigh on LinkedIn: https://www.linkedin.com/in/joe-fairleigh-38ba7b2/

Learn more about NanoTess @ Website: https://nanotess.com/

NanoTess on LinkedIn: https://www.linkedin.com/company/nanotess-inc/

Resources Mentioned:

Leading With Engagement program @ Team Mojo: https://www.teammojo.ca/lead-with-engagement

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