Case Studies that Capture Customers

On this episode of The CustomerX Files, Alison is joined by Emily Amos, Founder & CEO of Uplift Content. This is a discussion about all things content, specifically customer case studies - everything from creation to measurement. What role does AI play in the future of content creation? How can we be more meaningful and impactful with case study metrics? And what's a way to increase content creation without losing authenticity? Tune in to find out - tons of pearls of wisdom in this one!