Carve Out Your Name: Why Branding is a Must for AEC Companies with Nicole Rodriguez - John Delano

Nicole Rodriguez shares her marketing journey, emphasizing understanding client needs and the evolution of content creation. She discusses advanced analytics, strategic thinking, and the importance of aligning sales with marketing. The episode covers building client relationships, identifying target markets, and crafting effective marketing plans. Nicole also explores SEO, PPC strategies, and the influence of company culture on marketing. She touches on applying B2C strategies in B2B contexts, promotes the AEC Growth Summit, and offers advice to her younger self.