Carrying Costs are the New Price Per Square Foot

For years, price per square foot was the headline number. It was clean, comparable, and easy to communicate. But this market is demanding a more sophisticated lens. Carrying costs are no longer background noise; they are central to valuation, liquidity and risk. Buyers are underwriting monthly burn with the same intensity they once reserved for purchase price. Smart buyers are analyzing the total cost of ownership over time. Smart sellers understand that elevated monthlies shrink the buyer pool. And smart brokers are reframing value through the lens of long-term sustainability, not just headline pricing. Filmed as part of the Mastery of Real Estate (MORE) Network, powered by Brown Harris Stevens.

Guests:

Ben Willig

Anna Kahn

Jill Preschel

Sponsor:

Roadway Moving and Storage — Full-service moving and storage company | https://www.roadwaymoving.com

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