Carmelo Marsala | Inventing a New Category in Home Improvement
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Carmelo Marsala | Inventing a New Category in Home Improvement
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What does it take to invent not just a product, but an entirely new category?
In this episode of The People’s Playbook, Jason sits down with Carmelo Marsala, Founder and CEO of Spray-Net - a home-improvement franchise that’s flipping the script on traditional painting. From student painter to quadruple patent holder, Carmelo shares how a scratched front door sparked a revolutionary idea, how he scaled his startup into a 120+ territory franchise, and why marketing, mindset, and just starting matter more than perfection.
Whether you're a founder, franchisee, or future innovator, Carmelo’s story will challenge how you think about execution, growth, and leadership in today’s competitive landscape.
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