Light Yourself on Fire Through Performance Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Right, everyone thinks like, oh, social media, like, oh my God, everything looks so perfect.

What'd you expect? It's the highlight reel. That's all social media is, right? Now, you can be more real with your audience. Here's what I did wrong.

Here's the mistake I made, right? Someone said to Gary Vaynerchuk one time on one of his talks, they said, well, Gary, you seem like you get it right all the time and easy for you to say. He's like, really? I had the top YouTube show in the country and I moved the whole thing to Tumblr. I left YouTube.

I was the guy who went to Tumblr. Do you guys know what Tumblr is? Yeah, that's what I mean, because it's gone. He was on the top platform with the top show and he had the bright ideas.

Like, oh yeah, I know what I'm going to do. And he went over to the YouTube knockoff and it was gone. And he killed his own show, his own audience.

He's like, I had to spend the next 10 years building it back up. But he tells a story now. He told a story then.

He's like, I'm back. Sorry, I left. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

Light Yourself on Fire Through Performance

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Luther started the Lutheran Church.

It grew incredibly fast. And they said to him, how were you able to grow the Lutheran Church so quickly? And he said, well, I lit myself on fire and people came to watch me burn. So take your list of admiration.

Who is your ideal client? Who are you to them? Who's the admirable version of you? And then light yourself on fire and invite them to come watch you burn. All right, let me translate that. In your social media, do the things that you're passionate about, that you're good at, and that your audience also shares with you, all right? Be vulnerable with them.

It's okay to make a mistake. You're trying. You are trying in front of them.

If you try and fail, you've given them permission to do at least what? At least try. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

When Acting Like What You Hate Is Okay Pt 2

Carl Gould here with your #70secondCEO. You run from those emotions and you can be controlled in those situations. You give up your decision-making authority, your creativity goes away, your potential goes down and you're less likely to do anything related to performance.

If you're even around those people, if you're even around those situations, we have to become bigger. We can't eliminate that list. We have to learn how to navigate that list.

There are times to be disrespectful. There are times when you have to know it all. There are times when you have to stay on your ground.

Not always comfortable, right? And that's different for everybody and it's personal for everybody. But on the left-hand side, circle the qualities. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

When Acting Like What You Hate Is Okay

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are there situations where it was good to be disrespectful? Absolutely.

Situationally, I'm not saying walk around, right? They say, do a takeaway. Is that disrespectful? Kinda. But is there a time for it? Sure is.

Is there a time when you know you're right and you gotta stand your ground on what you're right? And you gotta, listen, I might sound like I know it all, but guess what? In this case, I know it all, and it's for you, best for you, that I stand my ground right now. So are there times to use that? Okay, so you go down the hate list, you pick one at a time, and you work on that one. When is it appropriate, when is it not? In what proportion do I use it, and when do I not? Doesn't mean you have to be going out like, oh, great seminar, you jerk.

And just be disrespectful to everybody. I'm not suggesting that. But there are times when any one of those emotions are useful.

Like and follow this podcast so you can learn more. My name is Karl Gould, and this has been your #70secondCEO.

1590. Surround Yourself with Those You Admire

Carl Gould here with your #70secondCEO. Because it gives you permission to talk about whom? So this is somebody that has the traits that you value, you have an alignment with, however you feel that they play that game at a slightly higher level. Equal or higher, right? But by talking about somebody else, you get a chance to talk about yourself.

Imagine we came down here and I said, yeah, no, no, no, enough about you, let's talk more about me, right? That would run out really quickly, right? And on the hate side, these are people that have traits that you see in yourself that, you know what, maybe it's not you today, but maybe there was a time, right? Maybe there was a day, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

1588. The People You Admire… and the Ones You Don’t Pt 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So let me introduce you to two people you may know very intimately well, okay? The list on the left, the admiration list, that is what you believe is the best part of you.

The list to the right is what you believe is the least favorite part of you, okay? You cannot recognize a trait in another person unless you possess it yourself. If you have the reference for it, you can relate to it, okay, you can recognize it, right? And you can then judge it or rate it however. But if you can't recognize it, you can't see it in another person.

So if you got this laundry list, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

1587. Do they like you?

Hi everyone, Carl Gould here with your #7osecondCEO. Just a little over a one-minute investment every day for a lifetime of results.

How do you get people to like you? Now as soon as I said that, I could see some faces in the room like, oh, that's gonna be trouble for me.

Oof, like, oh, I haven't been really good at that for a long time. It's not that kind of like you, right? It's do they feel that there's an alignment or a synchronicity? Do we have any shared values or common interests, right? And so in order to like you, they have to know that on one way, shape, or form, they are like you. So in order to do that, you have to find areas of sameness, likeness, commonality.

So when you know your everyday Jess, when you know who your ideal client is, you know what you talk about with them? Everything that they like. They like to golf, you are talking about golf. Yeah, but I hate golf.

Not anymore, you don't. You miniature golf now, you go to the driving range, you get an appreciation for it. If they like it, you like it, or at least you try it, okay?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Intensify Emotion to Inspire Action

Carl Gould here with your #70secondCEO. Where I'll share with you how you get someone to like you, Once we get to that point, once we get to the point of admiration, it is your job, just think of this as an overarching outcome or a bailout outcome. If you're worried about your campaign and you're like, Okay, what do we do next? What should be the next thing? Oh my God, I think I've used up all my good stuff.

Your job is to magnify your prospect's emotion to the point that they can no longer handle it so that they make a decision. Your job is to magnify their emotion beyond their capacity to handle it. In other words, create that gap, that delta.

Like, oh, I really want what they have, but the only way to get it is if I'm with them. If I'm not with them, I can't get it, but I want that pretty bad. So you're magnifying the emotion.

You've heard of FOMO, right? Like, hey, sucks to be you, you're not here.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.