Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What happens in your career is, you know, when you're younger as a CEO or a founder, an entrepreneur, your risk tolerance tends to be higher.

You're willing to take more risks, you're willing to change more. You know, I say that CEOs fall in two categories. They fall in the category of, I wanna make a mark.

I wanna change the world. My product or service is amazing, I wanna do that. Or, I don't wanna screw it up.

I've had some success, I've got this good business. Maybe I inherited it, maybe I bought it, or maybe I bought out my partner. But however I got here, I've got this really good business.

I don't wanna screw it up, I don't want this to go bad because this is my annuity for the rest of my life. Maybe this is for the next generation. Maybe this is for, you know, my kids or whatever.

But I don't, you know, so I fall in one of these two buckets so early on, most of them are, I wanna make a mark, right? So they have a high risk tolerance. And so they're all over the place. But once you get to, I don't wanna screw it up, now you're in that place where you're not, you don't wanna change what you're doing as much.

You know, I don't understand this next generation, what is going on? You know, I hear that, I'm like, I don't care what you think, but they are the primary purchasing power and you sell to them now.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.