Carl-Gould-#70secondCEO-Comfort Over Commitment

Comfort Over Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard.

It's relentless. And I get, this is the question I get all the time. So I get a client, a CEO, and they're 40 plus, which means they've been at this 10 years or more.

And at some point, cause they're always embarrassed to ask some point, they'll pull me aside and they'll say, um, um, when does it get easier? Like, when does it, like, I've been at this a decade. I've been at this for 20 years. I've been doing this stuff.

Like at what point do, uh, does, do my close rates go up? Do the leads, like, does the brand kick in and people come to us, and I'm like, oh, you want the date? I got it. I said, never, never. I said, it doesn't get any easier.

This is a competitive sport, you know, and everyone's out for your job, and it becomes more and more sophisticated and complicated to get the same result going forward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.