Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Because what happens in that, because it's a perfect analogy for business because there's a feast or famine, roller coaster that businesses get on.

So in other words, when you're a small business and you don't have any business, (0:20) you go out and you get all clients. Now you have all this work to do. You're like, oh, I'm really busy.

I better go and build my widget or do my service or whatever it is. And you stop marketing at the time because you're so busy fulfilling. So you get done with that engagement or you build that product and you ship it off.

You're like, oh, that was good. Now, as soon as you're done, you're like, wait a minute, we don't have any more projects, right? So what do you do? You pedal back and you start working hard on sales and marketing. And so you get on this roller coaster where if you're doing sales and marketing, you're not fulfilling.

And when you're fulfilling, you're not doing sales and marketing. That is a hard roller coaster to get off. And it never ends.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.