Capturing Content and Tracking Influencers to Save Time and Increase ROI

In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Joe Anderson, Co-Founder of Mighty Scout which is a platform that helps companies track and report influencer campaigns. Joe discusses his early days as an entrepreneur where he started a marketing agency called Walter Reed Consulting in which he built and promoted websites for businesses. After several entrepreneurial ventures and pivots, Joe is now focused on Mighty Scout, one of the industry leaders in influencer reporting. Joe discusses his lean Startup approach to his company, how he incorporates feedback to continuously improve his product, and shares his insight on how the influencer marketing industry has evolved over time.