Candid Conversation with Sally: Behind the Scenes of Prepping a Launch

In this raw and unfiltered episode, Sally takes you behind the curtain of what it really looks like to prepare for a big launch. From turning off marketing for the first time in years, to navigating tough lessons about partnerships, equity, and team building, this is not your typical highlight reel — it’s the honest story of what happens when business gets messy.

You’ll hear:

• Why Sally hit pause on marketing (and how it impacted growth)

• The personal challenges of losing her mom and experimenting with a new business model

• The hard lessons she learned about equity, partnerships, and boundaries

• How bringing on the right integrator (Ash!) changed everything

• The “snowball effect” in marketing — and why consistency matters

• The exact numbers, goals, and ad spend behind her upcoming launch (“sexy math” included!)

✨ Takeaway: Success isn’t just about the wins — it’s about the lessons, the pivots, and building a business that feels sustainable. This candid episode is packed with transparency, vulnerability, and practical insight for anyone preparing for a launch.

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