Can Paid Ads Grow Your Podcast? (And Should You Even Try?) with Jeremy Yang

Special Guest: Jeremy Yang

Welcome back to another episode of the Podcast Profits Unleashed Podcast, the show that helps entrepreneurs grow their business through podcasting—whether you're hosting your own show or showing up as a guest on others.

I’m your host, Karen Roberts, and in today’s episode, I’m joined by Jeremy Yang, a paid ads expert who manages over $450,000 in monthly ad spend across Google and Meta. He helps businesses grow fast by running smart, high-performing campaigns—and today, he’s here to answer a big question:

Can you actually use paid ads to grow your podcast? And more importantly, should you?

🎧 In This Episode, We Cover:

• Why growing your podcast shouldn’t be your main goal with paid ads
• The real reason people waste money on Facebook ads
• The math behind knowing whether your campaign will be profitable
• How podcast content can be repurposed into scroll-stopping ads
• Why clarity of your offer beats targeting every time
• What kind of business is really ready for paid ads
• And… what to do if you’re afraid of wasting money

Jeremy doesn’t hold back—he shares exactly how he vets businesses before they even spend a cent on ads, what makes a high-converting campaign, and why coaches and creatives often struggle to stand out.

🧠 Key Takeaway:

If you’re thinking about running paid ads just to grow your podcast downloads, think again. Your podcast should feed into your funnel—not the other way around. Paid ads work best when they're part of a complete system designed to convert.

🔗 Links & Resources:

👉 Connect with Jeremy and book your free 45-min strategy session (for listeners only): DigitalGoliath.com.au

Social Media Links

https://www.linkedin.com/in/jeremy-yang/ https://www.instagram.com/digital_goliath_marketing/

🎁 Grab Karen’s free storytelling GPT tool + access to the $5 Podcast Funnel mini-course: PodcastProfitsUnleash.com/free

🧩 Want to Scale Without Sales Calls?

Complete Karen's mini-course in 5 days and unlock the hidden bonus: “How to Automate Your Sales System” (part of her $5K offer—yours FREE with completion)

Thanks for tuning in—don’t forget to subscribe, share the show, and check out the links above to start turning your podcast (or guest appearances) into serious profit.

🎙 Podcast Profits Unleashed – Where guesting meets growth.