Campus Spirit: The Magic of Brand Experience in Higher Ed

How can colleges create emotional connections that last well beyond graduation?

In this latest episode of Innovating Enrollment Success, we kick off our special Campus Spirit series by exploring how brand experience shapes student engagement, loyalty, and long-term institutional success.

Paskill’s Associate Creative Director Frank Delaney joins Agency Marketing Director Cathy Donovan to discuss what higher ed can learn from one of the world’s most iconic consumer brands—Disney. From hospitality to apparel to campus life, this conversation reveals how consistency, storytelling, and intentional design can deepen student connection and enhance recruitment outcomes.

What you'll learn:

• The key elements that successful brands—across industries—have in common
• How to create anticipation and brand loyalty from the first admissions interaction
• Why identity and self-expression matter in student and alumni engagement
• What colleges can learn from hospitality in delivering personalized experiences
• How to ensure consistency across all brand touchpoints, from website to walk-on
• The role of storytelling in building emotional ties with prospective students
• A simple, high-impact way to elevate brand experience today

Learn more about Paskill’s approach to brand, creative, and messaging.