Campaign Chemistry Podcast Por Campaign US arte de portada

Campaign Chemistry

Campaign Chemistry

De: Campaign US
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On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. Economía Política y Gobierno
Episodios
  • Campaign Chemistry: 2026 Agency of the Year Special

    Campaign Chemistry: 2026 Agency of the Year Special
    Apr 3 2026

    The 2026 Agency of the Year Awards was a night of high fashion, hard-won trophies and heartfelt reflections on what it means to lead in today's advertising and marketing landscape. In this special episode, we’re coming to you live from the celebration, capturing the raw energy of the industry's biggest night.

    We dive into the deeper, personal side of the business, discussing the "small town" feel of the agency world and what it means to lead a high-stakes creative career. We also hear from the giants behind some of the year's most historic mergers and iconic campaigns. They reflect on retiring legendary brand names while keeping the creative fire lit, sharing secrets behind the work that broke the mold. It is a night about community, "addiction" to the craft, and the rule that defines the best in the business: never have the same year twice.


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    Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    31 m
  • Campaign Chemistry: The business of sports with MLS, BetMGM and Havas Play

    Campaign Chemistry: The business of sports with MLS, BetMGM and Havas Play
    Mar 25 2026

    Soccer in America is no longer just "the sport of the future" — it is the business of the present. With the 2026 FIFA World Cup on the horizon, the landscape of fandom, brand partnerships and consumer behavior is shifting beneath our feet.

    In this special episode, recorded live at our annual Campaign Convene conference that took place on February 25, 2026, we step inside "The Business of Sports" featuring MLS CMO Radhika Duggal, BetMGM CMO Casey Hurbis and Havas Play North America SVP, sports marketing Jeff Gagne. Guest-hosted by MM+M managing editor Jack O’Brien, the group dissects how they are preparing for a "category-changing" moment in U.S. history.

    From the record-breaking opening weekends of the MLS to the strategic education of “newbie” sports bettors, the conversation provides a peek under the hood into how leagues are leveraging global hype to build local loyalty, and why the next two years will be the most critical window for sports marketers in a generation.

    The takeaways

    1. The growth of soccer in America is tied to historical milestones and current events. The 2026 World Cup is seen as a category-changing moment for soccer in America, especially for the MLS.
    2. A significant influx of new bettors is expected to enter the sports betting landscape during the World Cup. Education is key to navigating the betting landscape effectively.
    3. Influencer marketing is becoming increasingly important for sports brands to effectively reach wider audiences.
    4. Collaborative marketing strategies between brands and sports leagues can enhance consumer engagement.
    5. The future of sports betting in the U.S. looks promising, with continued growth expected.

    The sound bite

    "The World Cup is a category-changing moment."


    campaignlive.com

    Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    26 m
  • Campaign Chemistry: Edgardo Miranda-Rodriguez, creator of La Borinqueña

    Campaign Chemistry: Edgardo Miranda-Rodriguez, creator of La Borinqueña
    Mar 18 2026
    What happens when a Puerto Rican superhero steps off the page and into the heart of a social movement? For Edgardo Miranda-Rodriguez, creating La Borinqueña wasn't just about drawing capes and powers; it was about addressing a profound void in the stories we tell. As a graphic novelist and advocate, Miranda-Rodriguez has woven the real-world struggles, culture and resilience of Puerto Rico into a narrative that resonates across generations. In this episode, we explore the intersection of art, empathy and philanthropy. Miranda-Rodriguez shares how his commitment to authenticity has led to over a quarter of a million dollars in grants for Puerto Rican nonprofits and why he believes artists have a responsibility to be champions of diversity. The conversation also discusses the similarities with Bad Bunny’s role in mainstream culture and seamlessly incorporates Puerto Rican narratives into his music in a similar fashion. From the dominance of manga in the West to the ethics of brand collaborations and the importance of maintaining independence, Miranda-Rodriguez provides a master class in connecting with the Latino community and using storytelling as a vehicle for genuine social change. The sound bite "I follow the news. I follow the stories." The key takeaways To move beyond performative representation, storytellers must immerse themselves deeply in the culture. Miranda-Rodriguez is constantly listening to local news, debates and public radio such as Radio Universidad to stay in tune with the latest in Puerto Rico. Marketers trying to reach specific communities must immerse themselves in that culture rather than relying on surface-level assumptions.Purpose and profit do not have to be mutually exclusive. Social responsibility shouldn't be an afterthought or a PR stunt to make a company look “less greedy.” Miranda-Rodriguez uses an entrepreneurial and philanthropic model where a portion of sales directly funds the La Borinquena Grant Awards to support nonprofits.Embrace nuanced intersectionality. The Latino community is not a monolith; it includes Asian, African, mestizo and white backgrounds. Miranda-Rodriguez intentionally designed his main character to be a Gen Z Afro-Latina to counter Eurocentric media portrayals and represent the underrepresented.Integrate real-world issues organically. Miranda-Rodriguez weaves actual social and economic issues — such as climate change, privatization and the Jones Act — naturally into his superhero plots. Brands should align with social causes in a way that feels organic to their narrative rather than forcing a heavy-handed history lesson.Partner strictly on shared ethical values. When choosing brand collaborations, Miranda-Rodriguez requires partners to have an ethical approach and to embrace equity organically. He protects his IP by rejecting lucrative offers from brands that approach him with disingenuous motives.Create mutually beneficial synergies in collaborations. A successful partnership elevates both parties. The Chocolate Cortés Campaign featured La Borinqueña on its wrappers, while the comic highlighted the chocolate brand's farm-to-table practices and charitable foundation.Adapt to audience shifts while keeping your core identity. Recognizing that younger generations (Gen Z and Gen Alpha) gravitate toward manga over traditional Western comics, Miranda-Rodriguez adapted his work into a "manga criolla" format. He leveraged his own experience with manga and its role in Puerto Rican culture and history to seamlessly connect both worlds.Acknowledge and leverage your privilege. Miranda-Rodriguez openly acknowledges his "light skin privilege" as a lighter-complexioned Puerto Rican man, using his platform to champion diversity and push narratives of equity not often seen in mainstream media. Marketers should assess their brand's position and leverage it to uplift marginalized voices.Authenticity doesn't require a massive corporate budget. A multibillion-dollar corporation is not vital to produce high-value, impactful content. An independent, small studio can create authentic stories and secure mainstream coverage by being unique, accessible and deeply connected to its mission. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 m
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