Callam Mitchell: Electric Avenue Managing Director on the festival's continuing success, impact on the economy

Christchurch turns up the volume today as Electric Avenue gets underway.

45 thousand punters are expected to attend each day of the Hagley Park event, with a further two thousand working on site.

Last year's festival produced $10.5 million in visitor spending.

Managing Director Callam Mitchell told Mike Hosking about 45% of their attendees travel from outside of Christchurch, so the $10 million includes things like accommodation, bar spend, and retail in the city.

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