Call To Action Podcast Por Giles Edwards arte de portada

Call To Action

Call To Action

De: Giles Edwards
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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.

It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.

UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY...Gasp! (Gasp Four Ltd.) Economía Exito Profesional Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • 167: Lisa Parfitt on doing the business for women’s sport.

    167: Lisa Parfitt on doing the business for women’s sport.
    Aug 1 2025
    This week we’re pushing our withered hamstrings way beyond their wretched limits, all in order to win the attention of our guest, sport and brand marketing super-baller Lisa Parfitt.

    In a career that has been, figuratively, one top bin after the other, Lisa has done more than most to give women’s sport a serious platform, particularly when it comes to those all-important commercial relationships.

    A star player in the efforts to land the Women’s FA Cup their first brand sponsorship, Lisa can be found on the prestigious pages of PR Week’s Power 100 for her work in pushing for greater representation for women in the sports business.

    Having gone toe-to-toe with the inequalities in the game in her time as both a Level 1 coach and director, she now devotes her considerable skills and stamina to creating better, fairer and more sustainable partnerships, sponsorships and culture in the game.

    In an episode with absolutely no time wasting, even for the occasional glug of branded energy pop, we ponder everything from the unique brand value of fans of women sport, to how the game is changing, in both sporting and commercial ways.

    This episode is proudly dedicated to Karen Earl.

    Follow Lisa on LinkedIn.

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    Timestamps

    04:34 - Transitioning to the Sports Industry
    10:31 - First Job in Women's Sport
    12:18 - The Shift to Sponsorship and Commercial Focus
    15:32 - The Role of Brands in Women's Sport
    20:10 - Securing the First Women's FA Cup Partnership
    26:32 - The Impact of COVID on Women's Sport
    30:35 - Research on Women's Sports Fans Engagement
    36:59 - The Future of Women's Sport and Upcoming Events
    42:06 - Changing Perceptions in Women's Sport

    Lisa's Book Recommendations are:

    Eat Sweat Play - Anna Kessel
    Why She Buys - Bridget Brennan
    Game On - Sue Anstiss

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    Más Menos
    59 m
  • 166: Harriet Knight and Hannah Penn on an agency world that’s open to all

    166: Harriet Knight and Hannah Penn on an agency world that’s open to all
    Jul 18 2025
    This week we made difficult phone-calls to Ant & Dec, Torvill & Dean and, accidentally, the Neville Brothers, all in order to explain that the nation now has a new favourite double act – the joint chiefs of Pablo, Harriet Knight and Hannah Penn.

    Not content with leading Pablo to the very top of the creative charts in agency land – scooping up the Global Campaign Indie of the Year award on two separate occasions – H&H have set about tearing up the dusty old rulebook for agency leadership (especially all those pages about being greedy and horrible). They’ve poured their considerable energies into actually delivering the kind of culture every agency pretends they have, and even launched the Pablo Living Wage, a £30,000 minimum salary for entry level roles that opens up the industry to people who are usually left on the side-lines.

    As well as turning Pablo into the creative, and cultural envy of agency world, Harriet and Hannah are also responsible for one of the most successful agency models around – earning a reputation for being superb to work with that translates into a barely believable 100% client retention rate.

    In an episode that puts us all in the uncomfortable position of listening to agency bosses who are actually likeable and amusing, we ponder everything from how agency cultures are created to the dynamics that make their partnership tick.

    This episode is proudly dedicated to Dan Watts.

    Follow Hannah and Harriet on LinkedIn.

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    Timestamps

    03:00 - Early Career Paths: Hannah's Journey
    09:00 - Harriet's Background and Transition to Advertising
    15:00 - The Importance of Diverse Experiences in Advertising
    18:00 - Creative and Commercial Balance in Advertising
    22:00 - How Harriet and Hannah Met
    25:00 - The Dynamics of Their Partnership
    29:00 - Legacy and Impact in the Advertising Industry


    Hannah and Harriet’s Book Recommendations are:

    Four Thousand Weeks– Oliver Burkeman
    Cork Dork – Bianca Bosko
    Super Communicators- Charles Duhigg

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    Más Menos
    1 h y 7 m
  • 165: Charlie Copsey on bringing fans experiences that aren’t f*ing boring

    165: Charlie Copsey on bringing fans experiences that aren’t f*ing boring
    Jul 4 2025
    This week we tried to arrange a VIP brand event for Call To Action® fans in an abandoned toilet brush factory, all just to prove our cool credentials to Charlie Copsey, the founder of Underground Fan Club.

    Having conquered the media mountain earlier in her career – working in TV, radio and film with the likes of Johnny Vaughan and her good pal Colin Murray – Charlie realised that her next great mission would be to rescue fan experiences from the desperately dull doldrums they were in at the time. From there Underground Fan Club was born – a studio devoted to producing more memorable, more believable and more exciting experiences between brands, fans and talent. At the heart of the mission is something many marketers bang on about with no clue, or care, about what it means in reality – authentic connections with your most valuable audience, something Charlie is already proving to be much more than the same old brand baloney. There’s an increasingly long line of brands queuing up for the Underground treatment but luckily for your ears and brains, CTA is nothing if not a queue jumper.

    In an episode that’s all about fans, super-fans, stan-fans and ceiling fans (not that one) we learn what it takes for your brand to actually mean something more to the people you’re doing it all for.

    This episode is proudly dedicated to Colin Murray.

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    04:09 - Studying Drama at Loughborough
    10:12 - Working with Johnny Vaughan
    12:28 - The Evolution of Fighting Talk and Live Events
    16:38 - Identifying the Gap: Connecting Talent and Fans
    17:52 - Building Underground Fan Club: The First Event
    20:32 - The Importance of Authentic Experiences
    22:21 - Navigating Brand Partnerships
    26:13 - Finding the Right Brand Partners
    28:05 - Balancing Involvement in Events
    32:29 - The Challenges of Running a Business

    Charlie’s Book Recommendations are:

    Careless People - Sarah Wynn-Williams
    Shoe Dog – Phil Knight
    Losing my Virginity – Richard Branson

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    Más Menos
    50 m
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