Cabin Fever: How Cars Became the Next Entertainment Frontier

In this special episode of Audio Talks, recorded live at IAA Mobility in Munich, host Oisin Lunny is joined by Andreas Ehret, Head of Automotive Business at Dolby, and Greg Sikora, Senior Director, Global Acoustic Systems Engineering at HARMAN. Together, they explore how the in-car experience is undergoing a sensory revolution, driven by innovation and collaboration between the two audio powerhouses. From adaptive soundscapes and AI integration to real-time data personalization, the conversation reveals how HARMAN and Dolby are transforming car cabins into immersive entertainment hubs. The episode also delves into the emotional and artistic dimensions of automotive audio—highlighting how precision engineering and a deep understanding of the artist’s intent are shaping the future of sound on the road. Through the personal journeys of audio engineers and the legacy of their craft, this episode offers a compelling look at how immersive audio and emotion converge to redefine the car experience.