Episode 21 features Boise commercial real estate market OG, Tim Reid! He's watched the market crow and change over time and has built a career out of knowing what's going on with whom and where. In addition to great insights about how to build a successful career in CRE, Tim also shares how he overcome an incredible life challenge in a cancer diagnosis recently, and how that changed his life. Tim is a great person and was a great guest on the show.

If you'd like to get in touch with him, here's his contact info.

Summary

In this episode, Drey and Tay host Bob Knakal and Rod Santomassimo, who share insights on their long-standing professional relationship, the importance of coaching in real estate, and the discipline required to succeed. They discuss their new book, $elling Building$, which emphasizes maximizing profits for brokers and investors. The conversation also touches on the evolving landscape of real estate, the impact of technology, and the necessity of maintaining authentic relationships in a digital age.

Bob and Rod also underscore the importance of networking and building relationships in the real estate industry. They emphasize the need for personal interactions over technology, the significance of market presence, and the role of KPIs in driving success. The discussion also covers hiring practices focused on culture and fit, and they share insights on their ongoing partnership and future plans, culminating in the announcement of their upcoming book launch.

Details on $elling Building$: available for pre-order now on Amazon, book launch party in NYC on May 20!

Takeaways

• Coaching adds significant value to a broker's career.
• Discipline is crucial for success in real estate.
• Knowing something doesn't guarantee action; implementation is key.
• The brokerage business is simple but requires consistent effort.
• The new generation of brokers will need to adapt to AI tools.
• Social interaction will remain essential despite technological advancements.
• Face-to-face interaction is irreplaceable.
• KPIs are essential for team performance.
• Granular data can provide a competitive edge.
• Building relationships requires common interests.
• Authenticity in communication is crucial.
• Focus on real life, not just real estate.
• Continuous innovation is key to staying relevant.

Chapters

00:00 The Origins of a "Bromance"
02:58 The Value of Coaching in Real Estate
06:00 Discipline and the Art of Doing
09:02 The Journey of $elling Building$
12:11 Navigating Economic Changes in Real Estate
18:07 The Future of Real Estate and Technology
24:38 Building Relationships Through Networking
27:41 The Importance of Market Presence
31:03 Hiring for Culture and Fit
33:31 Looking Ahead: Future of the Partnership
36:50 Book Launch and Final Thoughts

Jeremy Malone has been a lifer at one of the biggest commercial real estate developers in the state of Idaho, Oppenheimer Companies. On this episode he joins Drey and Tayler to talk about how he got his start in commercial real estate, what he has learned along the way, and what projects are at the forefront for Oppenheimer in the current real estate market. Jeremy is a skilled CRE professional, and you're gonna want to listen to every minute of this one!

You can connect with Jeremy by email at jeremy-malone@oppcos.com.

Drey and Tayler are excited to introduce you to Janice Stevenor Dale of JSDA Inc. Janice is a visionary design theorist and practitioner, shaping the profession of commercial interior design. Her company, JSDA Inc., is a nationally renowned design firm specializing in large-scale corporate interiors, high-end residential and preservation projects.

On this episode, Janice breaks down the meaningful impact that thoughtful and sustainable design work can have on a CRE project and the CRE community. Her thoughtful remarks opened up our eyes to many aspects of interior design that if, well done, can have a major and long-lasting impact on business and their CRE.

If you'd like to get in touch with Janice, you can find her contact information at her company website: https://jsda.com.

Bob Knakal is a legend when it comes to commercial real estate in New York City. He was a fixture at the 2023 CREi Summit, and while there he was kind enough to sit down with us to discuss his CRE journey and provide advise for others looking to follow in his footsteps. The episode is packed with insights from Bob about how he got into the business, and many lessons he's learned along the way.

If you'd like to connect with Bob, he's very active on LinkedIn and X (Twitter).

If you'd like to connect with the Podcast or one of our hosts, you can find Drey Campbell and Tayler Tibbitts on all major social platforms. Or just send us an email at dreyc@leeidaho.com or tayler.tibbitts@fnf.com.

Drey and Tayler recorded this episode at the 2023 CREi Summit in Orlando, Florida. Rod was a presenter at the event and was kind enough to dive into a podcast episode to discuss Artificial Intelligence as it pertains to Commercial Real Estate. One of Rod's best lines during his presentation was: "AI is not going to take your job as a commercial real estate broker. But a commercial real estate broker who knows how to leverage AI will." In this episode we cover a few areas AI is already impacting the CRE industry. You can take a deeper dive at the Massimo Group website.

The Podcast is coming full circle in this episode! Back in 2021 show hosts, Tayler Tibbitts and Drey Campbell, attended the inaugural Commercial Real Estate Influencers (CREi) Summit in Truckee, CA. It was there they had the idea to start the TVCRE Podcast, which is now the CREducation podcast!

Ken Ashley, Casey Flannery, and Sarah Malcolm have been instrumental in the growth of the CREi Summit, which just wrapped up it's third annual event. It was there that Tayler and Drey invited them onto the show to talk about the growth of the Summit and CREi in general, and now we have this great episode for you!

If you are interested in learning more about CREi you can find more here.

If you'd like to get in touch with any of the guests, you can find them on all major social media platforms and their DMs are open!

Tooba Patoli of Huntington Properties, Inc. in Houston, Texas recorded this episode with us while we all attended the CREi Summit in September 2023. Tooba is known as CREgirl (@CREgir1) on Twitter (now known as X), and is a recognized commercial real estate influencer on social media.

Tooba joins the show to talk about how she has leveraged social media to grow her commercial real estate business, learn, grow, and share what she's learning with others. She focuses on the retail sector of the industry, with her current business focus being on leasing. Her story is inspiring; we hope you enjoy!

If you would like to connect with Tooba, you can find her on X (Twitter) @CREgir1, LinkedIn (Tooba Patoli), or Instagram (@toobapatoli).

To get in touch with the hosts of the CREducation Podcast:

Drey Campbell: dreyc@leeidaho.com, @theCREdoc (Twitter), Drey Campbell (LinkedIn), @idahocommercialrealestate (Instagram)

Tayler Tibbitts: tayler.tibbitts@fnf.com, @taylerwtibbitts (Twitter, Instagram), Tayler Tibbitts (LinkedIn)