This COMPLY Podcast episode is part 1 of a discussion between John Zanzarella, PerformLine’s CRO, Ed Vincent, CEO of Lumio, Kunal Datta, Head of Product at Unit21, and Anna Fridman, Co-Founder of Spring Labs, as they take a deep dive into the transformative impact of AI on RegTech, exploring how AI-driven solutions are redefining compliance strategies for financial institutions.

This episode highlights:

• RegTechs are evolving to meet rising compliance expectations, offering faster and smarter AI-driven compliance solutions.
• Financial institutions are adopting proactive, data-driven strategies to strengthen marketing compliance and stay ahead of risk.
• AI and automation are transforming scale by boosting efficiency and enabling smarter risk management.

Show Notes:

• Connect with John Zanzarella: https://www.linkedin.com/in/johnzanzarella/
• Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

About COMPLY: The Marketing Compliance Podcast

The state of marketing compliance and regulation is evolving faster than ever. On the COMPLY Podcast, we sit down with the biggest names in marketing, compliance, regulations, and innovation as they share their playbooks to help you take your compliance practice to the next level.

In this episode of COMPLY, host Rhonda McGill sits down with Leon Hoppe, digital media lead at WebSeeds and founder of KickAds Brand Marketing, to discuss how the intersection of marketing and compliance has evolved over the past two decades. Leon shares how a six-figure demand letter early in his career reshaped his view on compliance—turning what was once an afterthought into a foundational business practice.

In this episode, we discuss:

• Starting compliance early to make compliance part of your marketing culture—not a reaction to a violation.
• Owning your affiliates’ actions because brands are responsible for what partners send on their behalf; visibility and monitoring tools are non-negotiable.
• Leveraging technology wisely by using tools like LashBack, and AI-driven creative testing to detect risks and improve deliverability.
• Staying adaptable because algorithm shifts, privacy updates, and email deliverability changes require constant learning and adjustment.
• Human oversight still matters, even with AI, compliance teams must verify that generated content aligns with legal and ethical standards.
• Think long-term by treating compliance like an insurance policy—protecting brand reputation and ensuring sustainable growth.

Show Notes

• Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/
• Check out Leon’s Compliance Superhero story: https://performline.com/blog-post/compliance-superhero-leon-hoppe/
• Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

While federal regulators may be pulling back, the scrutiny on consumer protection is only growing. Join Rhonda McGill, Sr. Director of Customer Marketing here at PerformLine, as she continues her discussion with Venable Attorneys Ellen Berge and Jonathan Pompan, who offer insights on the shifts occurring at the federal level and the states are filling in the gaps, along with their emphasis on the reality that although priorities may have shifted, the risk has not gone away.

In the final episode of this two-part series, we will discuss:

• Diffusing the buzz around deregulation and building a durable compliance program
• Examples of proactive compliance opening the door for innovation
• The compliance ROI and making the business case for trust, protection, and growth
• Navigating risks with third-party partnerships
• Advertising and disclosure enforcement trends

Show Notes:

• Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/
• Connect with Ellen: https://www.linkedin.com/in/etberge/
• Connect with Jonathan: https://www.linkedin.com/in/jonathan-pompan-43535935/
• Listen to Part 1: https://performline.com/blog-post/episode-70-beyond-deregulation-addressing-pt-1/
• Beyond Deregulation: Addressing Current Marketing Compliance Risks: https://comply.performline.com/webinar/beyond-deregulation
• Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline