Sebo Walker came by the studio, and we ended up talking about way more than skating.
We get into how skating feeds his art, how art feeds his skating, and what it actually looks like to balance being a working creative with being a pro skater. Sebo also opens up about fatherhood, how becoming a dad shifts your perspective, your priorities, and the way you think about legacy.
We talk about growing up in skate culture, staying independent, building something that lasts, and what it means to create with the next generation in mind.
This one’s about skating, sure, but it’s also about time, responsibility, and figuring out how to keep pushing without losing what matters.
If you’re into skateboarding, art, or building a creative life on your own terms, you’ll dig this one.

What does it really take to build brand experiences that people feel, not just see?

In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people.

We talk about:

What experiential marketing really means today

How BeCore approaches culture, community, and authenticity

Building trust with brands while pushing creative boundaries

The balance between strategy, creativity, and execution

Lessons learned from producing experiences in the real world

Why experiences—not ads—are shaping the future of brand connection


Whether you’re a creative, marketer, producer, or brand builder, this conversation dives deep into how meaningful experiences are made and why they matter more than ever.

Welcome back to Part Two of The Untold Stories of Nike Skateboarding, powered by NEMO Design. In Part One, we introduced the people behind the project and teased the early foundation work that set everything in motion. Now, we dive straight into the product.

This episode goes behind the scenes of what made Nike SB so special, from the details, decisions, and experiments that shaped the product to the creative and cultural considerations that helped it earn credibility in skateboarding. It’s a deeper look at how product, purpose, and people came together to build something that would ultimately change the game.