On this episode of the Co-Pro Podcast, we sit down with Justin Lewis, co-founder of Instrument. From his early years in the Marine Corps to co-founding one of the world’s most respected digital agencies, Intrsument, Justin’s path has been shaped by discipline, service, and a drive to build with purpose.

We dive into his leadership philosophy, his approach to fostering values-driven organizations, and the lessons he’s carried from military life into the creative industry. Justin shares how empowering individuals and decentralizing leadership can unlock collective greatness inside any team.

This episode on the Co-Pro Pod, we chop it up with none other than Russell Winfield — style icon, culture shaper, and certified legend in the game.
Russ takes us back to Stratton grom days, where he went from lift rat to local hero, blasting onto the scene with Ride Snowboards and changing the whole look of what a pro could be. We’re talking mag covers, VHS-era hammer hunting, aprés antics, and the kind of global travel stories you can’t print in TransWorld.
Fast forward — dude’s still bringing the progression. Linking with Arc’teryx, Loro Piana (yes, Italian cashmere vibes), and even dropping a collab board with Virgil Abloh that had hypebeasts foaming. From blasting airs to shaping culture in boardrooms, Russ’s fingerprints are all over snowboarding.
Pull up, hit play, and get ready for some heavy history mixed with Russ’s trademark wit. This one’s a time capsule and a masterclass all in one.

We’ve created 25 episodes of the Co-Pro Podcast. Along the way, we’ve gained a range of insights from our guests. Plus there’s the countless micro-lessons gleaned from doing production: set design, dongle procurement, audio level techniques, background research, and the human skills of connecting, interviewing, and storytelling.

In honor of building the plane while teaching yourself how to fly it, we reflect on the lineup of industry pros who’ve joined us to share their tales. Kicking things off with Todd Richards, swapping Jackass memories with Thor Drake, and diving deep into the sports agent world with Circe Wallace, just to name a few. Whether you’ve been here since episode one or are just tuning in, this is a behind-the-scenes taste of what it takes to cook up our podcast, and the wild, inspiring conversations that keep us coming back for more collective progression.