It’s rare to meet an Emmy-winner in finance. And Theresa McLaughlin has one for good reason.

From leading viral campaigns that redefined banking to transforming TD Bank into Canada’s most valuable brand, Theresa’s track record speaks for itself.

She joins Max in the studio and shares how she champions a "B to H" (Business to Human) approach, which metrics are front and center on her dashboard, how she secures C-suite buy-in, and manages an 800-person team with a $500M marketing budget.

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Time and time again, marketers get stuck in the same dilemma. How do I really show ROI for my marketing spend?

Today, Max is joined by Natwest CMO Margaret Jobling, who shares her powerful blueprint for maximizing ROI through a balance of brand building, performance, and experimentation.

With a career spanning iconic brands like Cadbury’s, British Gas, and Bird’s Eye, Margaret reveals how to break free from “rearview” marketing, and drive real business impact.

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Imagine being handed a million pounds to develop a groundbreaking idea—but you can’t get your client to see its value. Is it their fault? Or does the responsibility fall on how you tell the story? Today, Max sits down with Nils Leonard, co-founder of one of the hottest creative agencies on the planet, Uncommon.

Nils has led viral campaigns for brands like British Airways, Nike, Monzo, and EA Sports, earning multiple Grand Prix Awards at Cannes Lions along the way.

Max and Nils break down what separates the meaningful from the mediocre and why finance needs creativity now more than ever.

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Adam Nash is one of the most influential leaders in fintech. As the former President and CEO of Wealthfront, he scaled assets under management from $100 million to over $4 billion. He's also held pivotal roles at top Silicon Valley companies like Apple, eBay, LinkedIn, and Dropbox. Right now, Adam's leading his latest venture, Daffy, a start-up democratizing charitable giving.

Today, Adam and Max talk about the true meaning of trust in the world of finance, Adam’s biggest lesson from working with Steve Jobs, and why product leadership is so critical to delighting your customers.

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https://www.daffy.org/

Unlock the secrets of exceptional marketing with Johan Jervøe, former CMO of UBS and ex-VP of Sales and Marketing at Intel. Max and Johan discuss the power of customer insight, how to leverage celebrity endorsements, the art of crafting campaigns that really resonate, and much more.

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Discover what it takes to be a top-tier CMO with Citi's Alex Craddock. From transforming the iShares brand to leading game-changing campaigns, Craddock shares his secrets on mastering data, technology, and business growth. Get insider tips on leadership, mentorship, and crafting bold, visionary marketing strategies. Perfect for aspiring CMOs and seasoned pros alike—this episode is your blueprint for marketing success.

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You’ve probably heard of the Net Promoter Score, or NPS. But on this episode of the Generation Podcast, Hannah Grove - ex-State-Street CMO and now board member at global investment manager abrdn - is going to show you how to harness it.

She sat down with Max to discuss how Hannah transformed State Street as a marketeer, why NPS should be a CMO’s number 1 metric, and why it’s so hard to create great content in-house.

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Chad West knows how to grow a fintech firm: he led marketing at Revolut for nearly five years, as its user base hit 10 million. Now, he advises other early-stage CMOs and serves as the marketing VP at crypto platform Argent. Today, he’s sitting down with Max to talk about fintech growth.

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