In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.

Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.

With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why copying competitors can sometimes be the smartest move, this is a must-listen for all digital marketers. Schultz also explores the future of marketing in an AI-driven world, revealing how AI is reshaping creativity, analytics, and team structures, and why marketers who fail to embrace AI risk being left behind.

Want to know more? Check out the CIM Content hub now for all things marketing.

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.

Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology.

In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with their customers.

We’re welcoming leading experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science, to dissect the biggest and fastest shifts happening in the industry right now.

They’ll be highlighting the significant changes in consumer behaviour, especially the increased engagement with technology, and discuss the enduring importance of understanding consumer search behaviour, which has diversified beyond Google to include multiple platforms and social communities.

Our experts will also discuss the critical need for marketers to strategically balance budgets, invest in robust audience research, and design campaigns for human behaviour rather than simply for algorithms.

In this episode, we will:

• Explore the major recent shifts in consumer behaviour
• Show why marketing should be designed for humans not algorithms
• Reveal why friction can be good as well as bad

Want to know more? Check out the CIM Content hub now for all things marketing.