In this special episode, Gresham shares what he’s been doing to generate leads: cold direct messages on LinkedIn using Sales Navigator, a few automation tools (Closely), and follow‑up emails to keep contacts warm.

While he’s begun to see “nibbles” — small bits of traction — he admits to frustration over the limited results. Through reflection he realizes he may have been targeting the wrong audience (B2B instead of the more receptive B2C segment of people facing layoffs or career dissatisfaction) and recognizes the importance of networking and leading with empathy.

Gresh wraps up by acknowledging that success comes from consistently doing the right things over time, not just repeating ineffective tactics. He sees the current outreach as planting seeds that could later grow, and commits to experimenting, learning, and taking the journey one step at a time.

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Rohit Garewal, CEO of Object Edge and a veteran of 30 years solving large‑scale business problems in finance, insurance and retail.

Rohit explains that every for‑profit enterprise is fundamentally trying to maximize either revenue or margin, and that the key to doing so lies in aligning people, processes and technology.

His firm helps customers turn fragmented, legacy data into AI‑ready assets, then builds custom applications that embed AI into core workflows, allowing companies to continuously optimize operations rather than “start‑stop” improvement cycles.

Rohit stresses the rising importance of a “business‑engineer” mindset—high IQ, high EQ, and solid technical chops—to translate strategy into concrete, data‑driven actions.

LinkedIn: rohit-garewal

Website: rohit-garewal

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.

Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Carlo Castelan, founder and managing director of the Navio Group, a consulting firm that helps retail leaders transform their businesses.

Carlo's work centers on partnering with brick‑and‑mortar retailers—often Fortune 1000 brands—looking to shift toward direct‑to‑consumer models or expand into new services, such as health‑care offerings.

Their model emphasizes collaboration: rather than acting as a distant “black box,” They work side‑by‑side with existing teams, lifting operational burdens and helping them think long‑term while maintaining fairness and clear expectations.

Website: thenaviogroup.com

LinkedIn: carloscastelan

Previous Episode: iam388-founder-works-with-retail-leaders-to-transform-their-business

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded.

Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!