Have you ever realized that your private practice is reflecting something back to you? As your business grows, it starts asking more of you. More leadership, clearer decisions, stronger boundaries, and sometimes a completely different version of yourself than the one who started the practice. In this conversation, Krystal Jackson, CEO of Simply Being Wellness Counseling and a member of Private Practice CEO, joins me to talk about what it really looks like to grow into your CEO identity while scaling a practice.

Krystal Jackson, LPC is the Founder and Clinical Director of Simply Being Wellness Counseling in Connecticut, where she leads trauma-informed mental health services for individuals and organizations. With over 15 years of experience across correctional, outpatient, and emergency care settings, she specializes in burnout prevention and practical self-care strategies that build resilience. She is trained in somatic healing tools such as Brainspotting and EMDR. Krystal has been featured in Forbes Health, Yahoo, and Healthline, and regularly shares mental wellness insights on NBC Connecticut's CT Live!

Connect with Krystal:

• IG

• LinkedIn

➡️ My Own Your CEO Status™ Masterclass is happening on March 10th from 6–7 PM ET – and it's free. I'll walk you through the mindset, leadership shifts, and systems your practice needs to finally run without you. Save your seat now and let's set you up for sustainable success this year.

Some key takeaways from this episode include:

• How a wellness retreat in Bali helped Krystal make the decision to start her private practice

• What staff turnover taught her about intentional hiring and team accountability

• How burnout can show up mentally and emotionally during a growth phase

• The moment she realized she couldn't be both full-time therapist and CEO

• Why protecting your energy becomes critical as your practice grows

• How working with a CFO helped her rethink her revenue projections and growth strategy

• The importance of making faster decisions and embracing imperfect action as a leader

• Why community and coaching can help uncover the blind spots slowing your growth

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Would you shut down a profitable business model to start over from scratch? Most people wouldn't. But that's exactly what Courtney Curtis did, and it changed everything. In this episode, we're revisiting her journey from inherited operations to intentional CEO leadership, and how she rebuilt her company into a $1.2 million agency. This isn't a "get rich quick" story. It's about mindset shifts, strategic planning, faith, and finally stepping fully into the CEO role. If you've been hovering at six figures, stuck in operator mode, or wondering what it actually takes to scale to seven figures, this conversation will stretch you in the best way.

Courtney Curtis is the CEO & Executive Director of Family Services, Inc., a mental health agency specializing in intensive in-home and therapeutic day treatment mental health services.

• Website

• Instagram

➡️ My Own Your CEO Status™ Masterclass is happening on March 3rd from 6–7 PM ET – and it's free. I'll walk you through the mindset, leadership shifts, and systems your practice needs to finally run without you. Save your seat now and let's set you up for sustainable success this year.

Some key takeaways from this episode include:

• Courtney's story of deciding to shut down the business she inherited

• How working with Brandy in Private Practice CEO™ helped her make huge leaps in her business

• Implementing regular planning practices to prioritize needle movers

• Trusting God's plan for your life and leaning on faith

• The moment everything clicked for Courtney and she went all in

• How team KPI scorecards and 1:1s with management helped her scale

• The biggest shifts she has made to step into her CEO self

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Have you ever looked up and realized you've been busy all week, but you haven't actually thought about your business? You're adding services, hiring, solving problems, staying booked and productive… but you're not innovating. And that's exactly how practices slowly become irrelevant. This minisode, pulled from Episode 103, is your reminder that CEO thinking time is not optional if you want to stay competitive. We're talking about what happened to Blockbuster, what Best Buy did differently, and why companies like Amazon and Netflix didn't just get lucky, they thought ahead. Innovation doesn't happen in the weeds. It happens when you step out of them. If your calendar is full but your vision feels blurry, this conversation is for you.

➡️ My Own Your CEO Status™ Masterclass is happening on February 24th from 6–7 PM ET – and it's free. I'll walk you through the mindset, leadership shifts, and systems your practice needs to finally run without you. Save your seat now and let's set you up for sustainable success this year.

Resources mentioned:

• Good to Great by Jim Collins

Some key takeaways from this episode include:

• Why CEO time is your real competitive advantage

• The leadership mistake that made Blockbuster obsolete

• What Best Buy understood about customer loyalty

• The difference between reacting and leading

• How to create innovation inside your practice

• Why adding services without foundation backfires

• What you can do right now to start thinking like a CEO

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program