In this conversation, Dr. Lewis Haydon shares raw lessons from the trenches of entrepreneurship, mentoring 100s of businesses, and scaling 8 businesses of his own. He reveals what he’d stop doing if he had to start again—from chasing revenue and hiring reactively, to ignoring health and taking advice from the wrong people. This episode is a tactical, no-fluff blueprint for founders ready to scale smarter, not harder.

Whether you're stuck in the grind or scaling fast, these are the hard-earned truths that could save you years.

Key Takeaways:

• Avoid chasing revenue; focus on building leverage

• Revenue does not equal freedom; profit and systems do

• Hire for ownership and outcomes, not just tasks

• Movement does not equal progress—track what moves the needle

• Only take advice from people who’ve built what you want

• Don’t ignore your health or relationships

• Audit your time for true effectiveness

• Build an asset, not just a job

• Be mindful of the beliefs you adopt from others

• Culture and clarity are underrated growth levers

Chapters:
00:00 – The Illusion of Business Success
02:48 – Chasing Revenue vs. Building Leverage
05:52 – Hiring Right: The Key to Business Growth
08:48 – The Importance of Delegation
12:06 – Movement vs. Progress in Business
14:57 – Choosing the Right Advisors
18:39 – Balancing Health and Relationships
21:57 – The Long-Term Vision for Business

Keywords:

business growth, entrepreneurship, revenue, leverage, hiring, productivity, mentorship, health, relationships, scaling, business coaching

If you're an entrepreneur or business owner stuck in a loop of planning without real progress—this episode is your wake-up call.

Dr. Lewis Haydon breaks down a core truth: strategies don’t fail—execution does. And the root of that failure? Confidence. Not just in theory, but in yourself, your team, and your ability to push through resistance.

You’ll discover why high-performing founders prioritize psychological capital over just chasing new tactics. Lewis explains the three types of confidence—trait, efficacy, and state—and how they directly impact your business’s ability to scale.

This episode isn’t just motivational fluff. It’s a deep dive into the mindset and mechanics of execution, the barriers that keep entrepreneurs stuck, and how to build the confidence to act consistently.

Takeaways:

• Strategies aren't the problem; execution is.

• Confidence is key to consistent action and business growth.

• Entrepreneurs often fail not from lack of knowledge, but from lack of belief.

• Podcasts that add value build trust and authority faster.

• Confidence fluctuates—learn to manage state confidence.

• Psychological capital drives leadership, performance, and resilience.

• Identify your real constraints to unlock growth.

• A-Players need space to take risks—build that culture.

Chapters:

00:00 – The Challenge of Execution
05:41 – Understanding Confidence in Execution
13:00 – Types of Confidence: Trait, Efficacy, and State
20:00 – Overcoming Barriers to Execution

Keywords:
business scaling, confidence, execution, business growth strategies, psychological capital, self-efficacy in business, entrepreneurship mindset, overcoming business barriers, A-Player culture, consistent execution, scaling a business, founder psychology, leadership development for entrepreneurs

If you're a business owner, entrepreneur, or founder struggling to close more deals or improve your sales call performance—this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by sales strategist James Willis to break down the real sales psychology behind successful conversations. This is not about hype or pressure—this is about mastering the mindset of sales, building trust, and leading with confidence.

They cover exactly what makes a sales call effective—from building rapport, to using Socratic questioning, to knowing when to push and when to back off. You’ll learn how to structure calls that convert, use questioning techniques to uncover real needs, and apply cold calling strategies that don’t feel like cold calls.

Whether you're a startup founder doing your own sales or leading a small team, this is a sales training masterclass packed with techniques you can use immediately.

Takeaways:

• Master the psychology behind sales calls that close.

• Use strategic questioning to turn interest into action.

• Ditch the script—learn how to lead real sales conversations.

• Build instant trust and control every sales call with confidence.

• • Know exactly when to push—and when to pause—to close more deals.

  
  

  Chapters:

• 00:00 – The Psychology of Sales Calls
  10:05 – Building Rapport and Understanding Needs
  20:33 – Effective Sales Strategies and Techniques
  30:36 – Closing the Deal: Push vs. Back Off

  
  

  Keywords:

  sales psychology, how to close more deals, cold calling strategies, building rapport in sales, questioning techniques, Socratic questioning in sales, effective communication in sales, business coach Lewis Haydon, business mentor for founders, sales training for entrepreneurs, closing techniques, sales mindset, how to sell on sales calls, how to run a sales call, sales call tips, consultative selling, startup sales process, sales strategy podcast, founder-led sales, sales coaching UK